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Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: "What we now know as CRM,...
What big beer can learn from craft beer
Youth and video, the commercial opportunities with Twitter and Pinterest widget for Android
Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy
Clorox is a global company with leading household including: Green Works cleaning products, K C Masterpiece dressings and sauces; and Brita water filtration products.
Over 200 senior social media professionals will gather in San Francisco on November 13-14 at upcoming Summit
Your need to know news this week: Marketers, PR, Corporate Comms. Who runs social? According to this study, it's the PR team. We have a different...
“Things are being transformed quite significantly - [they] are changing and accelerating fast.” Marketing and communications are in a state of...
Every business has their own definition of exactly what constitutes a crisis. So it follows that Crisis Management over social media will also have multiple – and varied – meanings to different people
Combating social spam, the geography of social media and ads sweep across the social space
GoDaddy is the world's largest domain name provider and web hosting provider focused on helping small businesses grow larger. We hear from Alon who heads their Social Media Department.
Engage your customer by speaking to them in the language that they prefer.
Useful Social Media is organizing a free Webinar to take place on October 16th at 9AM BST to discuss the latest in social media best practice.
Snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.
As Director of Marketing and Social Media for Qualcomm, Jessica brings 15 years of experience driving business growth through integrated marketing campaigns across CPG, Sport, and Tech industries.
Fighting for loyalty within a diverse demographic asks for attention to detail and listening to data
Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving
This week we ask Jennifer Lashua, Social Media Strategist at Intel, the ins and outs of her role and future trends
For organisations to effectively engage with their consumers, segmenting and then personalising social media content is vital
More attention to the data corporations have within their businesses is the key to enhanced engagement