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3 interesting articles we saw this week

nickjohnson, (Oct 16, 2013)

Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: "What we now know as CRM,...

Unmetric Guest Blog: How Craft Breweries Are Schooling Big Beer Brands on Social Media

Anonymous, (Oct 16, 2013)

What big beer can learn from craft beer

Wednesday Update including: youth and video, the commercial opportunities with Twitter and Pinterest widget for Android

Nick Johnson, (Oct 15, 2013)

Youth and video, the commercial opportunities with Twitter and Pinterest widget for Android

Employee Advocates: A major source of sentiment that's often overlooked

adaptive, (Oct 15, 2013)

Corporations often focus their attention on developing positive sentiment outside of their organisations, when their own employees can be a major source of brand advocacy

Practitioner Interview: Helen Lee, Social Media Lead, Clorox

adaptive, (Oct 15, 2013)

Clorox is a global company with leading household including: Green Works cleaning products, K C Masterpiece dressings and sauces; and Brita water filtration products.

This week's Wednesday Update

nickjohnson, (Oct 9, 2013)

Your need to know news this week: Marketers, PR, Corporate Comms. Who runs social? According to this study, it's the PR team. We have a different...

Peacemaker, Navigator, Student: The Marketer to 2015: Introduction

nickjohnson, (Oct 9, 2013)

“Things are being transformed quite significantly - [they] are changing and accelerating fast.” Marketing and communications are in a state of...

Sparkcentral Guest Blog: Crisis Management with Social Media

adaptive, (Oct 8, 2013)

Every business has their own definition of exactly what constitutes a crisis. So it follows that Crisis Management over social media will also have multiple – and varied – meanings to different people

Wednesday Update including: combating social spam, the geography of social media and ads sweep across the social space

Nick Johnson, (Oct 8, 2013)

Combating social spam, the geography of social media and ads sweep across the social space

Practitioner Interview with Alon Waisman, Social Media Operations Manager at GoDaddy.com, on their future social strategy

adaptive, (Oct 8, 2013)

GoDaddy is the world's largest domain name provider and web hosting provider focused on helping small businesses grow larger. We hear from Alon who heads their Social Media Department.

Part Three: How to deliver targeted social messages by localizing, segmenting and personalizing your social media engagement strategy

adaptive, (Oct 8, 2013)

Engage your customer by speaking to them in the language that they prefer.

Press release - FREE Webinar: Siemens and Barclaycard discuss embedding social media internally for continued long-term business success externally

Emmeline Rajasingam, (Oct 4, 2013)

Useful Social Media is organizing a free Webinar to take place on October 16th at 9AM BST to discuss the latest in social media best practice.

Wednesday Update including: snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.

Nick Johnson, (Oct 1, 2013)

Snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.

Practitioner Interview: Jessica Jensen, Qualcomm, Drive social media success with an asymmetrical approach to marketing

adaptive, (Oct 1, 2013)

As Director of Marketing and Social Media for Qualcomm, Jessica brings 15 years of experience driving business growth through integrated marketing campaigns across CPG, Sport, and Tech industries.

Delivering targeted messages Part 2: Target and tailor your brand content to meet the needs of your customers for powerful results

adaptive, (Oct 1, 2013)

Fighting for loyalty within a diverse demographic asks for attention to detail and listening to data

Wednesday Update: Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving

Nick Johnson, (Sep 24, 2013)

Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving

Practitioner Interview: Jennifer Lashua, Intel – Instead of social media, think about social business

adaptive, (Sep 24, 2013)

This week we ask Jennifer Lashua, Social Media Strategist at Intel, the ins and outs of her role and future trends

Delivering targeted messages Part 1: Localise, segment and personalise your social media engagement for more effective marketing

adaptive, (Sep 24, 2013)

For organisations to effectively engage with their consumers, segmenting and then personalising social media content is vital

Become a social business: Put data at the heart of your social strategy and reap the rewards

adaptive, (Sep 18, 2013)

More attention to the data corporations have within their businesses is the key to enhanced engagement

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