By nickjohnson - October 9th, 2013
“Things are being transformed quite significantly - [they] are changing and accelerating fast.”
Marketing and communications are in a state of flux. Both disciplines are facing significant internal and external pressures to evolve.
Marc Speichert, CMO of the second largest advertiser in the USA, expanded on the above:
“I think it’s an exciting time for marketing, things are being transformed quite significantly.
“But it means that people need to think differently about what the future looks like, and equip themselves with the right skills.
“It’s exciting, because the rise of digital has changed the relationship between the consumer and the marketing person. Those marketing executives need to understand how they can best impact that. And yes, it does mean that there are some things that need to be done differently.
“If there’s not that realisation that things are changing, then maybe in a couple of years you will become obsolete. Because the marketing of tomorrow will not be the marketing of yesterday - things are changing and accelerating fast.”
In this white paper, we will go into depth on how large brands from across the USA are dealing with this realization.
We take on board feedback from over 1,000 marketing and communications professionals, as well as more in-depth insights from some of the leading executives operating in the field, like Marc.
We would love to get your feedback, too. Please get involved in the debate at www.incitemc.com.
Here are the contents for our new research briefing:
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Introduction |
3 |
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Your customer has changed |
5 |
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Your playing field has changed |
7 |
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How big is the challenge? |
9 |
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How do brands get closer to their customers? Be where the customer is Measure to improve, and get a clearer picture of your customer Restructure to enable a faster, multi-channel approach |
12 13 18 22 |
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Drawing Conclusions |
27 |
You can sign up for your own copy at www.incitemc.com/briefing