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Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...
The Center for Marketing research over at UMass Dartmouth have just released the next in their series of influential Fortune 500 Social Media...
Apparently, the Duchess of Cambridge had a baby this week. Many brands have taken advantage, by attempting to link their products to the enormous...
Massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?
A new eBook from Altimeter Research offers clearly defined social media strategies that all corporations can learn from.
Interact with your customers and stay on brand by using these tips and techniques to reach your audience, no matter where they are on planet Earth.
More evidence that multi-channel marketing is becoming the norm in the age of the accessible consumer We at Incite have long banged the drum for a...
In the run up to the Incite Summit East, we interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora...
Colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.
The rise of F-commerce has been meteoric. The value of social media to corporations is still being defined, but all businesses now have social currency they can exploit.
As a latecomer to the social media party, Google+ has had some catching up to do. However, new research suggests corporations should be paying close attention to how their customers are using the plus
More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.
With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks
Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.
What’s behind the psychology of a Like, and why aren’t there any scientific studies telling social media managers what process a person goes through as they hit the Like button?
Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.
The rise of social TV, choosing the right social channel and the importance of personalised content
Nicki Briggs is the Chief Marketing Officer at Chobani, the US-based Greek Yogurt company. She is one of the Chief Marketing and Communications...
Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?
Raw data is about as useful as a chocolate teapot so here’s how to manage it effectively for powerful business results.