All Latest Articles

Pfizer on influencer engagement, driving advocacy and the future of communications

nickjohnson, (Jun 25, 2013)

Sherry Pudloski is the Vice-President of External Communications at Pfizer, the pharmaceuticals giant. In the run-up to her speaking position at...

Chief Marketing and Communications Officers gather in New York [PRESS RELEASE]

adaptive, (Jun 21, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more

Wednesday Update: only 15% of consumers trust brand posts, call to action word choice is critical and how social tools improve teamwork

Nick Johnson, (Jun 19, 2013)

The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.

Pinterest: The Art of Visual Marketing

adaptive, (Jun 19, 2013)

Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.

How to use customer feedback to improve your business. Part 1

adaptive, (Jun 19, 2013)

Data is key to vital business improvements and making sure customers remain loyal and happy.

The CMO of on personalization, social media and multi-channel marketing best practice

nickjohnson, (Jun 17, 2013)

In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...

Chief Marketing and Communications Officers gather in New York in September to discuss customer-centricity, multi-channel marketing and the future of marketing and communications departments [PRESS RELEASE]

nickjohnson, (Jun 14, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...

Marc Speichert on how he has evolved L'Oreal's marketing focus

nickjohnson, (Jun 14, 2013)

Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...

The Wednesday Update

Nick Johnson, (Jun 11, 2013)

Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.

How to empower your advocates

adaptive, (Jun 11, 2013)

Individuals now have the power to influence how a brand is perceived in the market place. Cultivating your advocates is a vital part of brand development and longevity.

The state of content marketing

adaptive, (Jun 11, 2013)

Is content still king in a marketing environment that is dominated by social media?

Wednesday Update

Nick Johnson, (Jun 5, 2013)

Wednesday Update including: a social imperative for CEOs, the Pepsi Like machine, and what your business can learn from the top 100 social brands.

Social Spending and the Teen Market

adaptive, (Jun 5, 2013)

As one of the most active groups on social media, the teen market is increasingly becoming the focus of marketing activity.

Improved customer service through collaboration Part 3: Integrating the customer services teams into the organisation

adaptive, (Jun 5, 2013)

Social customer service teams need to be a part of the business whole and not isolated pockets without business-wide support.

Getting closer to the customer is the key issue for Marketing Execs

nickjohnson, (Jun 4, 2013)

Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...

43% of marcomms execs have to manage 6 or more channels

nickjohnson, (Jun 3, 2013)

Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey, head...

Storytelling the biggest issue for 483 Corporate Communications Executives

nickjohnson, (Jun 3, 2013)

Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...

Improved customer service through collaboration Part 2: Measuring performance and finding the metrics

adaptive, (May 29, 2013)

Brands need to step past the traditional when determining the metrics for their social customer service teams.

Wednesday Update

Nick Johnson, (May 28, 2013)

Wednesday Update including: how recommendation is driving video discovery, how much personal information teens now reveal and how brand loyalty has changed.