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Instagram ads: Another potential blind spot?

adaptive, (Nov 13, 2013)

Ads on Instagram are here. Marketers now have a new channel to engage with customers, but care should be taken to avoid ad blindness

Practitioner Interview: Peter Farrell, Director, Social Media & Marketing, QVC, Inc.

adaptive, (Nov 13, 2013)

Peter Farrell, Director, Social Media & Marketing, QVC, Inc.

Wednesday Update including: social login and e-commerce, marketers lament Twitter and why to avoid too many Likes

adaptive, (Nov 12, 2013)

Social login and e-commerce, marketers lament Twitter and why to avoid too many Likes

Aspect Guest Blog: Ovum Research Supports Best Practices for Social Customer Service

adaptive, (Nov 6, 2013)

When an unhappy customer posts a complaint or raises an issue on Twitter, Facebook or any other social media channel, what kind of response is that customer expecting?

The Wednesday Update including: Google+ gets visual, marketers continue to embrace social but Facebook continues to disappoint

adaptive, (Nov 6, 2013)

Google+ gets visual, marketers continue to embrace social but Facebook continues to disappoint

Practitioner Interview: Katherine Smith, Director of Social Media & Commerce, Petco

adaptive, (Nov 6, 2013)

Katherine Smith, Director, Social Media & Commerce, Petco

How to integrate mobile into social media strategies Part 3: Boost engagement through consistent integration

adaptive, (Nov 6, 2013)

You may have the perfect strategies and the best social media campaigns, but if you don’t integrate and stay consistent, engagement will be lost

Press release: Pfizer, McDonald’s, Mclaren, Redbull, Barclaycard plus many others to meet in London

Liam Dowd, (Nov 1, 2013)

Over 100 top level social media professionals will gather in London on December 4-5 at the upcoming Corporate Social Media Summit Europe

How to integrate mobile into social media strategies Part 2: Capture your customers on the move

adaptive, (Oct 29, 2013)

Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.

Practitioner Interview: Toni Jones, Social Media Director, U-Haul International

adaptive, (Oct 29, 2013)

Toni overseas all U-Haul social media initiatives including content development and customer support.

Wednesday Update including: teens abandoning Facebook? New social engagement stats and the continued rise of video content

adaptive, (Oct 29, 2013)

Teens abandoning Facebook? New social engagement stats and the continued rise of video content

Unmetric Guest Blog: 15 Of The Top Social Media Campaigns From September 2013

adaptive, (Oct 23, 2013)

September was a good month for many brands in the world of social. We sieved through thousands of brands on Facebook, Twitter and YouTube to identify the top performing brands.

The Wednesday Update including: the rise of mobile video, social media as focus group and how to choose the right social media tools

adaptive, (Oct 22, 2013)

The rise of mobile video, social media as focus group and how to choose the right social media tools

Practitioner Interview: Kelli Carlson-Jagersma, Vice President Internal Collaboration, Wells Fargo

adaptive, (Oct 22, 2013)

Kelli Carlson-Jagersma leads Wells Fargo enterprise collaboration efforts and the group focused on educating teams on ways to utilize social media...

How to integrate mobile into social media strategies Part 1: Targeting is key

adaptive, (Oct 22, 2013)

Organisations need to adapt their social media strategies to reach the mobile market or they can lose out on a huge opportunity

[PRESS RELEASE] NEW INCITEMC ‘FUTURE OF THE MARKETER’ RESEARCH WHITEPAPER PREDICTS TURBULENCE, EVOLUTION FOR MARKETING EXECS IN 2014

nickjohnson, (Oct 18, 2013)

Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing...

Moving multichannel increases ROI 300%

nickjohnson, (Oct 16, 2013)

At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is...

Nielsen’s ‘cross platform campaign rating system’ launches - attracts first big name customers

nickjohnson, (Oct 16, 2013)

We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...

An interview with the former CMO of Chevrolet, Joel Ewanick

nickjohnson, (Oct 16, 2013)

Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked...

Only 38% of companies are getting positive ROI from social media

nickjohnson, (Oct 16, 2013)

According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to...

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