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Ads on Instagram are here. Marketers now have a new channel to engage with customers, but care should be taken to avoid ad blindness
Peter Farrell, Director, Social Media & Marketing, QVC, Inc.
Social login and e-commerce, marketers lament Twitter and why to avoid too many Likes
When an unhappy customer posts a complaint or raises an issue on Twitter, Facebook or any other social media channel, what kind of response is that customer expecting?
Google+ gets visual, marketers continue to embrace social but Facebook continues to disappoint
Katherine Smith, Director, Social Media & Commerce, Petco
You may have the perfect strategies and the best social media campaigns, but if you don’t integrate and stay consistent, engagement will be lost
Over 100 top level social media professionals will gather in London on December 4-5 at the upcoming Corporate Social Media Summit Europe
Communicate the right messages to mobile consumers at the right time and place so that they actively engage with your brand.
Toni overseas all U-Haul social media initiatives including content development and customer support.
Teens abandoning Facebook? New social engagement stats and the continued rise of video content
September was a good month for many brands in the world of social. We sieved through thousands of brands on Facebook, Twitter and YouTube to identify the top performing brands.
The rise of mobile video, social media as focus group and how to choose the right social media tools
Kelli Carlson-Jagersma leads Wells Fargo enterprise collaboration efforts and the group focused on educating teams on ways to utilize social media...
Organisations need to adapt their social media strategies to reach the mobile market or they can lose out on a huge opportunity
Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing...
At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is...
We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...
Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked...
According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to...