All Latest Articles

The Wednesday Update including why brand goals are being ignored across social media, who is using Instagram and are teens really leaving Facebook?

Nick Johnson, (Jan 22, 2014)

Why brand goals are being ignored across social media, who is using Instagram and are teens really leaving Facebook?

Becoming a B2B social business

adaptive, (Jan 22, 2014)

B2C corporations have been developing their social media techniques for several years. 2014 is the year B2B also leverages social media platforms.

How to create innovative, creative and thought-provoking content Part 4

adaptive, (Jan 22, 2014)

Leverage your visual tools to create stories around your brand and deliver greater social impact

Video: Marc Speichert, CMO of L'Oreal, on marketing innovation at the #incitesummit

nickjohnson, (Jan 20, 2014)

In this video from our last Incite Summit in New York, we talk to Marc Speichert, the current Global Chief Marketing Officer at L'Oreal. We discuss...

Cammie Dunaway, Chief Marketing Officer at Kidzania on customer-centric marketing

nickjohnson, (Jan 17, 2014)

Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and...

VIDEO: Get ready for a customer centric future: MetLife, Chobani, Arke and Dow Jones

nickjohnson, (Jan 15, 2014)

In this video from our last Incite Summit in New York, our senior panel discuss customer-centricity, and how you can prepare your company to be...

The Wednesday Update including how social media has evolved, fast user engagement and identifying fake followers

Nick Johnson, (Jan 15, 2014)

How social media has evolved, fast user engagement and identifying fake followers

How to create innovative, creative and thought-provoking content Part 3

adaptive, (Jan 15, 2014)

Social media thrives on the ability to share content. If your brand creates engaging and creative content, this will be shared on a global scale promoting your business and brand.

The Digital Marketer in 2014 – Customer centricity is key

adaptive, (Jan 15, 2014)

Social media has shown all marketers that they now need to function over multiple channels in order to reach their target audiences, but how do corporations move to this multifaceted approach?

The Wednesday Update including social media and customer services and could 2014 be Pinterest's year?

Nick Johnson, (Jan 8, 2014)

Social media and customer services, personal information availability shifting and could 2014 be the year Pinterest becomes a major force in e-commerce?

Share and share alike

adaptive, (Jan 8, 2014)

Corporations know that in order to develop universal brand advocacy, the content they create has to be shared.

How to create innovative, creative and thought-provoking content: Part 2

adaptive, (Jan 8, 2014)

Capture the consumer with content that they want to talk about and share

Conversocial Guest Blog: Eight New Year’s Resolutions for Social Customer Service

Anonymous, (Jan 7, 2014)

In this guest blog Conversocial share eight ways to give your social service a fresh start in 2014.

Looking Forward to 2014

adaptive, (Jan 2, 2014)

With a new year dawning, what does 2014 hold for corporate social media?

How to create innovative, creative and thought-provoking content Part 1

adaptive, (Dec 18, 2013)

Content is more than words and messaging, it is a craft that needs careful control in order to succeed

2013: A Year in Review

adaptive, (Dec 18, 2013)

2013 was the year that social media took major strides forward, as corporations began to fully leverage the potential that these networks now offer.

The Wednesday Update including: the million dollar tweet, the don'ts of social media and video ads on Facebook

Liam Dowd, (Dec 18, 2013)

The million dollar tweet, the don'ts of social media and video ads on Facebook

Insightpool Guest Blog: Will the Real Social Media Director Please Stand Up?

Liam Dowd, (Dec 11, 2013)

Who owns social in your company? Take a look at the variety of different ways companies describe the role of the Social Media Director.

Corporate Social Media Summit Europe Storified - Day 2

adaptive, (Dec 11, 2013)

We've pulled together some of the best tweets from #CSMEU

Corporate Social Media Summit Europe Storified - Day 1

adaptive, (Dec 11, 2013)

We've pulled together some of the best tweets from #CSMEU

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