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Imagery is a powerful tool and by understanding the mind behind it, brands can use it to its full potential
A 45-minute discussion on how companies can leverage social internally so it manifests externally
In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...
A few articles we've found particularly interesting over the last week or so: Customer Experience is the most exciting opportunity for marketers in...
Brand engagement, how to be a great social marketer, and is social media dead?
With corporations expanding their use of social media, can automation be used to leverage their assets and deliver real brand advocacy?
Images and videos are surging to the front of the social pack, but here’s how do you get the best from your visual tools and platforms?
C-suite executives from some of the world’s biggest and most social brands, including L’Oreal, MetLife, Molson Coors and Dow Jones will gather in June to outline the future of corporate social media
Let us know how social media is evolving in your workplace
Tips from senior practitioners
This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...
Including the best times to post to social media networks, is Twitter embracing e-commerce? And the rise of social login
As the relationship between brands and consumers grows closer thanks to social media, how has satisfaction changed?
With Facebook turning ten, can the leviathan of social media continue its dominance, or is Facebook on the wane?
89% of brand marketers say that their department is facing significant pressure to evolve. The rules of the game are changing. Consumers have more...
Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...
2014 will be a year where digital marketing takes a quantum leap forward. Corporations need to understand how social media is an integral component of their digital marketing activities
Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver
Telly addicts and Twitter. Is Pinterest overtaking Facebook? And the growth of social media
Social media is putting more power into the hands of the marketing department says James Kelliher, chairman & CEO, Whiteoaks