All Latest Articles

Visual Social Part 2: Successful visual social media is all in the mind

adaptive, (Feb 19, 2014)

Imagery is a powerful tool and by understanding the mind behind it, brands can use it to its full potential

Webinar recording: How to embed social media internally for continued long-term business success

Liam Dowd, (Feb 14, 2014)

A 45-minute discussion on how companies can leverage social internally so it manifests externally

VIDEO: Data-driven creativity - an oxymoron?

nickjohnson, (Feb 12, 2014)

In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...

Reading List: The best new insight on marketing strategy

nickjohnson, (Feb 12, 2014)

A few articles we've found particularly interesting over the last week or so: Customer Experience is the most exciting opportunity for marketers in...

The Wednesday Update including brand engagement, how to be a great social marketer, and is social media dead?

Liam Dowd, (Feb 12, 2014)

Brand engagement, how to be a great social marketer, and is social media dead?

Can Automated Social Create Real Brand Advocacy?

adaptive, (Feb 12, 2014)

With corporations expanding their use of social media, can automation be used to leverage their assets and deliver real brand advocacy?

Visual social in 2014 Part 1: The eyes have it…

adaptive, (Feb 12, 2014)

Images and videos are surging to the front of the social pack, but here’s how do you get the best from your visual tools and platforms?

Press Release: C-suite Executives Reveal the Future of Corporate Social Media: Customer-Centricity

adaptive, (Feb 10, 2014)

C-suite executives from some of the world’s biggest and most social brands, including L’Oreal, MetLife, Molson Coors and Dow Jones will gather in June to outline the future of corporate social media

USM Survey: The State of Corporate Social Media 2014

Liam Dowd, (Feb 5, 2014)

Let us know how social media is evolving in your workplace

Becoming an agile marketing department

nickjohnson, (Feb 5, 2014)

Tips from senior practitioners

How Yahoo made their marketing agile

nickjohnson, (Feb 5, 2014)

This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...

The Wednesday Update including the best times to post to social media networks, is Twitter embracing e-commerce? And the rise of social login

Liam Dowd, (Feb 5, 2014)

Including the best times to post to social media networks, is Twitter embracing e-commerce? And the rise of social login

Has Social Media Increased the Levels of Customer Satisfaction?

adaptive, (Feb 5, 2014)

As the relationship between brands and consumers grows closer thanks to social media, how has satisfaction changed?

Happy Birthday Facebook!

adaptive, (Feb 5, 2014)

With Facebook turning ten, can the leviathan of social media continue its dominance, or is Facebook on the wane?

How the Incite Summit will make you a better marketer in 2014

nickjohnson, (Jan 29, 2014)

89% of brand marketers say that their department is facing significant pressure to evolve. The rules of the game are changing. Consumers have more...

Ben Huh on virality, brand management, mobile marketing and the importance of humor

nickjohnson, (Jan 29, 2014)

Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...

The state of digital marketing

adaptive, (Jan 29, 2014)

2014 will be a year where digital marketing takes a quantum leap forward. Corporations need to understand how social media is an integral component of their digital marketing activities

Twitter Evolves – Becoming more brand friendly

adaptive, (Jan 29, 2014)

Twitter has been developing its platform for several years, and with a raft of new features on the way, corporations are now paying much more attention to the power that 140 characters can deliver

The Wednesday Update including telly addicts and Twitter, is Pinterest overtaking Facebook? And the growth of social media

Liam Dowd, (Jan 29, 2014)

Telly addicts and Twitter. Is Pinterest overtaking Facebook? And the growth of social media

Whiteoaks Guest Blog: Marketing Fights Back

adaptive, (Jan 23, 2014)

Social media is putting more power into the hands of the marketing department says James Kelliher, chairman & CEO, Whiteoaks

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