All Latest Articles

The real cost - and value - of content

Mark Kersteen, (May 12, 2014)

Last week, we got the chance to sit down with Karen Walker, the forward-thinking Senior Vice President of Marketing at Cisco. Karen leads the global...

Marketers and Communicators: Don't Sweat It, You're Not Alone

Mark Kersteen, (May 9, 2014)

I thought that, for this week, I’d give you a peek behind my desk. It’s a nice desk. I think it’s made of pine. I have an interesting job. As a...

Best Practice Webinar: Train your team for social media customer service

adaptive, (May 7, 2014)

Learn how to empower your agents to deliver superior customer resolutions during a 40 minute webinar with Nissan, American Airlines and Conversocial

The Wednesday Update including: social login choices, measuring content marketing and Twitter marketing spend

Liam Dowd, (May 7, 2014)

Social login choices, measuring content marketing and Twitter marketing spend

Competitions and Social Media – A Winning Combo

adaptive, (May 7, 2014)

Using competitions and other contests to promote your brand on social media networks can be a highly effective means of increasing brand awareness and engagement

Video Social Media Marketing Part 3: How to measure the impact of a social video campaign

adaptive, (May 7, 2014)

Homework is done and videos are released – now you need to analyse, track and assess their impact so you can fine tune the future

The Wednesday Update including email sharing, social SEO, Facebook reach and the value of social media marketing

Liam Dowd, (Apr 30, 2014)

Email sharing, social SEO, Facebook reach and the value of social media marketing

Social TV: Expanding the Conversation

adaptive, (Apr 30, 2014)

Leveraging the second screen is gaining pace, but new research indicates your business needs to carefully choose which social media platform to align with TV

Video Social Media Marketing Part 2: Leveraging video content for maximum brand impact on social platforms

adaptive, (Apr 30, 2014)

Leverage, social impact and engagement – a great video may not go viral, but a bad one may leave a lasting mark.

The 'Command and Control' infrastructure of marketing is dead. What's the alternative?

nickjohnson, (Apr 29, 2014)

Mac Tillman is the Vice-President at Marketing at Big Heart Pet Brands. Previously a part of Del Monte Corporation, Big Heart Pet Brands came into...

How to Use Data to Deliver More Customer Value

Mark Kersteen, (Apr 29, 2014)

Data is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering...

What would you ask the CMOs of Old Navy, SAP and the University of Phoenix?

nickjohnson, (Apr 25, 2014)

At the Incite Summit, we do things differently. We believe that conferences need to evolve away from the "Get progressively more bored while staring...

The Wednesday Update including Facebook referral revenues increase, when to post new video content and understanding the hashtag economy

Liam Dowd, (Apr 23, 2014)

Facebook referral revenues increase, when to post new video content and understanding the hashtag economy

Think visually to engage

adaptive, (Apr 23, 2014)

Marketers that want to make a lasting connection with consumers need to develop a strong visual language

Video Social Media Marketing Part 1: Why does the modern business need video on social media?

adaptive, (Apr 23, 2014)

Brands can achieve impressive reach and awareness through targeted and well-designed social video campaigns

The State of Data for Marketers

Mark Kersteen, (Apr 22, 2014)

Data is (even) more valuable than you think — It's gold. It's oil. It's the future. Data is a lot of things to a lot of people. But, if it isn't...

Press release - FREE Webinar: Intuit and ESPN discuss how to “De-silo” Social and integrate social media across your company

Anonymous, (Apr 17, 2014)

How to map out your corporate social infrastructure to enhance cross-functional integration

The Wednesday Update including how to become a Google+ wizard, social media in China, and SingitKitty success.

Liam Dowd, (Apr 16, 2014)

How to become a Google+ wizard, social media in China, and SingitKitty success.

Gen Y Social Shoppers

adaptive, (Apr 16, 2014)

The Millennial generation remain the most lucrative shoppers. Corporations though, should become intimately aware of the gender divide

How Safe Is Social Login?

adaptive, (Apr 16, 2014)

With the news headlines once again filled with online security threats this time focusing on password use, is the trend for more social login use safe and secure?

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