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As Google+ just celebrated it's 3rd birthday we take a look at how the platform's grown
User generated sales, the power of social humour and the battle of the mobile sexes
New research from LinkedIn confirms that its professional users are avid consumers of content that can deliver high levels of engagement
Traditional last-click attribution is fast being replaced with multi-touch attribution, as social media changes the sales relationship
Recently, I was interviewed by our friends at MobileTechCreate. If you're interested in mobile (and how could you not be?), we highly suggest you...
Initial findings from the new State of Corporate Social Media briefing
This Monday, we went to Brooklyn. Our destination? Corporate Social Media Summit New York 2014. After the sun set on this social media cavalcade, we...
Using the principles that have made social media such a success within a corporate structure ensures business stay relevant and profitable
Social media should be at the heart of today’s marketing campaigns.
Failing to measure social media, Facebook fraud and what makes a good CMO?
More fuel to the fire in the debate on whether the current marketer-agency model is fit for purpose Today, speed is essential for marketers; being...
This week's need-to-know stories in social media
Social media usage has shifted with more users considering which platforms they use and the level of privacy they demand
Google+ is dripping with analytics and tools to help you measure the value of the network to your brand
A guestblog from Conversocial on risks of instant replies on social media
What’s the key to unbelievably popular video content? It’s starting to look like the secret might be filming someone doing a job everyone wanted...
Our weekly roundup of all the key happenings in the world of social
With traditional ad channels eroding thanks to the rise of mobile digital devices, social targeting is the new frontier for corporate marketers