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Twitter is fast becoming the channel of choice for marketing activities that convert into sales. Measuring its effectiveness is now possible with the first benchmark report.
Choosing which social media networks should gain more of your corporation’s marketing spend is now of paramount importance to deliver high levels of engagement and loyalty.
Jason West, former CMO of H. J. Heinz and Sam Diamond, Head of Brand for Gumtree joined us for our monthly webinar. They each shared one of their...
Social media giving, digital marketing ad spending and social app access
Social media marketing means understanding what drives consumers to your business. In South Africa, this is visual content.
Social media can be used to make a brand brilliant, tell stories and build up a narrative that everyone wants to read
Traditional customer service is undergoing a revolutionary transformation. In this multi-channel age, it’s no longer good enough for companies to...
In the run up to the Incite Summit in London and New York, we're running a series of short webinars with key speakers from the event on some of the...
It’s easy for a brand new company to take on a data-focused approach. At least, easier than one that’s been around for more than a century....
It’s a story we’re seeing more and more. Established, successful companies reinventing their marketing and their business models to remain...
We’ve been conducting some surveys with your peers over the course of the last few weeks. They’re still ongoing, but the preliminary results...
Instagram on the catwalk, Facebook video marketing and tweet locations.
To make the most of the social media landscape, CMOs need to change and adapt to ensure their corporations’ take full advantage of the social space.
As Social media platforms and market trends shift and change it is vital that your corporation is prepared
Incite On Demand gives you complete access to every panel from every Incite Summit. You can explore Incite On Demand in the following ways: By...
Another Apple launch event, another batch of surprises that aren’t that surprising. There’s been buzz about Apple launching a watch, mobile...