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Understanding the people’s web is at the heart of developing successful social media marketing campaigns.
Social advertising can be the most powerful weapon in the enterprise arsenal
10 CMOs from the world’s biggest brands will join Heads of Social Media to discuss the future of corporate social media and its evolving relationship with the marketing department.
Engaging social media content, social TV and why marketing to Millennials is flawed
Lisa E. Melton, Assistant Vice President, Amica Mutual Insurance Company
Social advertising can be the most powerful weapon in your corporation's marketing arsenal
Why Content Alone Isn’t Content Marketing by Joe Chernov, VP of Content, HubSpot This post originally appeared on HubSpot’s Opinion blog. For...
With the proliferation of search engine penalties, marketers are moving away from illicit online-marketing strategies and towards content marketing
How to integrate social media with email marketing, the growth of social ad spending and improving social customer services
Social advertising can be the most powerful weapon if your corporation understands the rules of engagement
Nikki Newman, Social Media Community Moderator, Associate Team Leader, Whole Foods Market Global Headquarters
Disclaimer: I helped write the guide and I also work for Conversocial. So for these reasons I am obviously bias in my opinion toward what I think...
Our roundup of this week's key social news and infographics
The coveted millennial group of consumers may be social media natives but this doesn’t mean corporations can take them for granted
As content marketing continues to move across the corporate landscape, new benchmark testing reveals social media as an essential delivery channel
Not too long ago, 'Social Media' was little more than a buzzword. Social was the domain of gurus and ninjas. In less than a decade, it's become...
Learn how three multinational brands are managing and leveraging their social data
Advertising Week is in full swing across New York. Agencies and companies large and less-large are talking about what’s here and what’s next. The...
Your one-stop-shop to the latest happenings in the world of corporate social media