By Liam Dowd - October 7th, 2014
Learn how three multinational brands are managing and leveraging their social data
A poll during our recent webinar found that 27% of brands aren't leveraging social data effectively. Social data is still somewhat in its infancy, but it's obvious that it presents a great opportunity to understand what customers really think and feel about a brand.
As part of our build-up to this year's 5th Annual Corporate Social Media Summit Europe we sat down with three speakers from the Summit to delve into this ever-increasing critical area.
The discussion is lead by:
- Barclaycard - Lucy Wren, Head of Social Media
- Sony - Tim Lion, European Head of Social Media
- The Wall Street Journal - Sarah Marshall, Social Media Editor EMEA
Turning social data into actionable intellitenge forms a key part of this year's 5th Annual Corporate Social Media Summit Europe. The conference features 20+ expert Social Media execs outlining and discussing the latest social media trends, plus insight on where the future of social media is heading.
Take a look at the key issues being addressed, download the free event guide here
Next Reads
November 2014, London
Become a social business! #CSMEU is the largest and most senior meeting of social media and marketing execs, giving you unrivalled insight into how social can drive your business growth & competitive advantage
Brochure Programme