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Long gone are the days of traditional advertising. The days of where companies spend thousands of dollars to craft elaborate PR and mass media campaigns to push a brand message out to consumers and entice them to buy their products.
The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market.
With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns?
As one of the trinity of social media networks, Twitter has become an essential component in every corporation’s marketing armoury.
We're continuing our "Programmatic Pros" interview series this week with Rick Welch, the Programmatic Lead at Condé Nast. Check out what he has...
Businesses are constantly developing more innovative and meaningful ways to connect with their customers
Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK.
Understanding how the Millennial group of consumers engages with content is crucial to the long-term success of today’s marketing campaigns.
It can seem that social media consumption has moved totally to mobile devices. The truth is somewhat more complex.
Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising. We recently spoke...
With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full...
YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity.
Every corporate marketer knows that emotion plays an essential role across the purchasing journey, with happy social media users being potentially the most lucrative groups to target.
New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.Premium`
The most trusted social media networks. Facebook dominates content sharing and why social media drives engagement.
Retailing is increasingly a social event. Those retail brands that can understand how social media is impacting their businesses will be able to build sustainable social enterprises.
Understanding and then supporting customer expectations in an age dominated by social media is the key to long-term commercial success.
Four top trends and priorities for brands over the coming 11 monthsPremium`
We're continuing our conversations with the Pros of Programmatic, this week talking to Jeremy Hlavacek at the Weather Channel. We discuss his...
WeChat tests ads. Facebook’s economic impact, why more time is being spent on social media and the latest search and social shapshot.