All Latest Articles

Open Mobile Media: A Simple Guide to a Future-Proofed Business

adaptive, (May 19, 2015)

Future-proofing a business is hard work! To simplify the process and help with the transitions, the 2015 Open Mobile Summit London (29th – 30th June, The proud Archivist) will serve as a one-stop-shop for digital transformation of traditional businesses.

Volvo Connecting Cars & Cyclists for Safer Mobility

adaptive, (Apr 28, 2015)

Volvo showed off its connected cyclist safety app in January. The collaborative effort is on the road to becoming a reality, which would be a milestone for the three Swedish companies behind it. Ella Williamson investigates how the app has gone from Las Vegas showroom to a commercial proposition.

Broadcasters Increasingly Target Fine Young Cannibals Consuming Content on Mobile Devices

adaptive, (Apr 27, 2015)

Eyeballs are on the move. With content consumption on mobile devices soaring, Ella Williamson investigates how the broadcasting industry is trying to keep pace with technological evolution.

Geckoboard Makes Data Points Stick On the Wall

adaptive, (Apr 27, 2015)

London’s Geckoboard has made a splash by liberating relevant numbers, charts, and data from your computer or device and getting them out for some real-world sharing. That is, projecting them onto a wall or wherever a company’s employees can see them to help visualize their goals and accomplishments.

Big Business Mobile Transformation: Align Business Practices and Culture to React to Customers at ‘Start-up’ Speed

adaptive, (Apr 27, 2015)

Open Mobile Media today announced the official launch of The Open Mobile Summit London 2015 (29th – 30th June, The proud Archivist). This year the event focuses on Big Business Mobile Transformation.

Apps and mobile tech - intelligence brief

adaptive, (Apr 27, 2015)

Apps and mobile tech - intelligence brief

Mobile Valet Apps Aim to Capitalize on Congestion

adaptive, (Apr 27, 2015)

City drivers will know that all too familiar feeling of hopelessly trawling the streets looking for a parking space. But as Ella Williamson uncovers, there are app entrepreneurs aiming to ease that congestion.

Picking Out Social Media Data & Disruption On Banjo

adaptive, (Apr 27, 2015)

Companies keen to “eavesdrop” on social media and discover what is trending at a certain time and place may want to reach for their Banjo.

Cooking “Smarter” by Connecting Kitchen Appliances

adaptive, (Apr 27, 2015)

The Orange Chef is utilizing its software to cook up new partnerships with big brand appliances to try to make a smarter kitchen. The San Francisco-based startup is also blending the “whole foods” movement with wearables in a mashup that transforms the Crockpot into a connected cooking device

Mobile Digest: Facebook takes on Google with new mobile search engine

adaptive, (Apr 27, 2015)

Apple Pay has a big week at the office, as Facebook announces that it’s piloting a new in-app search engine. Andrew Tolve reports. - See more at: http://analysis.openmobilemedia.com/media-advertising/mobile-digest-facebook-takes-google-new-mobile-search-engine#sthash.jrVrRUEN.dpuf

Smart Parking Offers Mobile Opportunities

adaptive, (Apr 27, 2015)

Business opportunity is often found by easing friction, and that has been the case in solving one of the longest-running problems plaguing drivers, finding a parking place. But as Kati Rubinyi discovered, helping people park can create a different kind of friction where the rubber meets the road.

Test article 2

adaptive, (Apr 27, 2015)

Test article 2

Wearables Aren't Replacing Phones, HTC Executive

adaptive, (Apr 27, 2015)

Handsets are here to stay asserts Claude Zellweger, associate vice president for advanced product, for HTC. But whither wearables? Zellweger discusses design, the migration to the wrist, and the opportunities on new platforms.

Storytelling in Marketing: The Success Stories

Jessica Walrack, (Apr 20, 2015)

As we learned in last week’s article, science makes a strong case for storytelling’s ability to capture attention, create connections, and engage.

Five Steps to Flawless Video Management

Mike Verrell, (Apr 15, 2015)

We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 15, 2015)

Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.

Inside LinkedIn

David Howell, (Apr 15, 2015)

LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space?

Social Customer Service, Part 5: Three Boxes to Tick

Tamsin Oxford, (Apr 14, 2015)

Here are the three main takeaways from our ongoing series on social customer service.Premium`

When Brands Get Anti-Social

Matt Pigott, (Apr 14, 2015)

Last week, we looked at the ways brands are partnering together to pull off big stunts that build traction on social.

Speaker Interview: Jennifer Dominiquini on Developing a Customer-Centric Social Media Strategy

Tamsin Oxford, (Apr 9, 2015)

The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.Premium`

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