By Liam Dowd - January 28th, 2015
WeChat tests ads. Facebook’s economic impact, why more time is being spent on social media and the latest search and social shapshot.
The Facebook economy
- Has a global impact of $227 billion and influences 4.5 million jobs.
- High rates of engagement enabled $21 billion of economic impact in Central America and South America.
- The thriving app economy in Europe, the Middle East and Africa has generated $13 billion in economic impact for the region.
- Facebook contributed $13 billion in economic impact in the Asia-Pacific region due to demand for Facebook-motivated data usage and device purchases.
WeChat tests ads
Forget about Weibo (China’s Twitter) all eyes are now moving to WeChat that is reaping the rewards of Weibo’s abortive attempt to place ads on its services, which was met with much constanation by its users. WeChat on the other hand has been taking things much more slowly.
More time being spent on social media
Search and social snapshot
June 2015, New York
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