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If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.
We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!
Check out summation of all things marketing in this handy infographic!
YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.
There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.
At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.
Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.
We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.
Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.
What’s the deal with mobile, anyway? We all know it’s where everything is heading, yet most of us aren’t doing nearly enough to take advantage of it. We asked our audience to give us the scoop. Here’s what they had to say:
Open Mobile Media today officially launch the Mobile Banking & Payments Summit USA (Oct 5 & 6 New Yorker Hotel). Executives from Wells Fargo, HSBC, Amex and more converge to discuss the advantages of becoming a mobile focused business and explore techniques driving consumer engagement and adoption.
The so-called “recommerce” business is blossoming. Women, in particular, are emptying their closets and making some bucks or creating credits by trading in their old clothes. A number of companies have sprouted to help make the process as painless as possible, providing boxes to ship goods, offering to photograph the items, and even writing up listings for a nominal fee.
Google releases a slew of new offerings at its annual I/O developers conference, as PayPal sets its sights on the mobile payments space. Andrew Tolve reports.
Daniel Danker, CPO, Shazam discusses how the company is moving beyond music. The mobile content discovery app has moved into TV and retail. Shazam CPO Daniel Danker talks about Shazam’s expansion into new areas and onto new platforms.
Don’t call it a comeback, music videos have been here for years. But the format has certainly seen a revival in the online world some 20 years after MTV (which stands for Music Television for those who’ve forgotten) phased out the videos that launched the upstart cable network for reality TV.
The Open Mobile Summit London (June 29th) took on new shape this week. Two new speakers were announced; the CDO of Travelex and the CEO of GiffGaff. They will join the greatest digital leaders from the traditional and digital first world for an action-packed day of workshops, presentations and of course, a good old-fashioned chin-wag over a beer or two!
AT&T bets big on DIRECTV, Samsung sacks Samsung Wallet, as Google takes its Google Car prototype to the streets. Andrew Tolve reports.
Even time-tested brands with nearly two centuries under their belts are going for mobile-first strategies. And as Robert Gray reports, they are racing to do so with one eye on today’s competition, and the other on future industry disruptions.
Signpost aims to point clients to greater growth with its customer relationship management (CRM) software platform. It tracks all interactions from phone, email, credit card transactions, and social media reviews between consumer-facing enterprises and their customers. The New York-based company works with firms of all sizes to create custom applied analytics systems.