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With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full advantage?
Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential.
We recently sat down with Jeffrey Mayer, the Senior Analyst of Inventory and Programmatic Sales at Whitepages Inc. to pick his brain on all things...
January 22, 2015 - New York.
What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video?
New research suggests that today communications technologies have an impact on the stress levels of consumers that all marketers need to be aware of.
Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.
6 social media research insights that should not be ignored
As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.
Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.
The latest research from Pew reveals that social media continues to expand its influence.
Find out which articles generated the most interest among our global readership in the past year
Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.
Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.
Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.
Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.
As 2014 comes to a close, how has corporate social media developed over the last year?
Finding the right niche networks for your corporation needs careful planning and foresight
With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps?
Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook