All Latest Articles
This week's top stories and findings in easy to digest chunks
Using multi-touch attribution enables the performance of ads on social media to be assessed and measured
Finding the best social media tactics to drive your corporation's business goals
The Incite Summit:East is the biggest gathering of Chief Marketing Officers in one place all year. It's our flagship marketing conference, and it's...
How to increase YouTube engagement, social wellbeing and why social media marketing needs to be visual
New research suggests that social media channels are not delivering the open debate that was expected
The use of social media networks to aid recruiting continues to expand, but how should corporations ensure they use these networks legally and ethically?
Triumph, the nearly 130 year-old multinational lingerie and undergarment company, is going through some changes. I recently had the chance to sit...
Last week, we held an Incite webinar on “The Future of Content”. During the webinar, we asked our listeners to answer two polls. Here are the...
Facebook engagement, social influence and new Instagram metrics
As cyber attacks continue to rise, how should your corporation ensure its use of social media networks is secure?
To get any value from Big Data corporations need to clearly define the information they need to leverage in order to deliver high levels of ROI
Last week, we were lucky enough to have Susan Rafizadeh, Director - Global Marketing Life Sciences for SAP, Bayard Saunders, Director, Internet Sales...
Heads of social media from some of the world’s leading social brands will gather in London on 18th-19th November to discuss how social can drive business growth and competitive advantage
Customer experience is critical for marketers, no matter where they're located. Learn all about it from professionals in London and in New York at...
Our roundup of this week's key happenings in the world of corporate social media
In the last of our series covering the results of this year’s State of Corporate Social Media report, we consider the impact that social media is having across the corporate landscape.
Big Data offers endless streams of information. How your corporation locates actionable trends is key to leveraging these vast data stores
Matt Warnock, Digital Editor in Chief at Philips speaks to us about social media strategy, tools, ROI and much more
Key stats from this year's briefing in an easy-to-digest format