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New Twitter ad services, social travel success and bouncing sharers
With so many social media networks to choose from, this year’s survey reveals the changes that have taken place.
Every corporation is gathering masses of data from its social media activities, but how should your organisation leverage this information?
This November, Laura Kane is going to be speaking at Incite Summit: East about how Marketing, PR and Communications can work together to better...
Jonathan Anastas is the Vice-President, Global Brand Marketing, Head of Digital and Social Media for Activision, the publishers of the phenomenally...
This week's 4 hot happenings from the world of corporate social media
Reaching the customer in their domain, no matter where it may be…
How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix
This November, Eric Hadley is going to find some time out of his role as the Senior Vice-President of Sales and Marketing for the Weather Company to...
How to become a Pinterest warrior, mobile social engagement, reading the social signals and the anatomy of a tweet
Social media is coming into focus for many corporations. However, more work needs to be done.
Personalisation has been radically altered in the age of social media and businesses need to adapt
Lara Ruth, Vice President, Content and Social at Citibank North America, shares her thoughts on the findings from the State of Corporate Social Media Briefing 2014
LinkedIn consumers, what to track across social media, Twitter updates and why millennial think channels are irrelevant.
For corporations to succeed they need to make the move from a product-focused approach to one that is more customer-focused
Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue
Last week, we asked over 170 marketers which channels they were confident in, which they weren’t, and which they were able to deliver consistent...
Below is a brief Q&A with Carla on Capital One's integrated social customer service approach
Recently, I was interviewed by our friends at MobileTechCreate. If you’re interested in mobile (and how could you not be?), we highly suggest you...
You’ve likely already heard this soul-sucking conversation Ryan Block had with a very… Determined customer service representative at Comcast....