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Engage with customers in their specialised spaces to build richer brand relationships and loyalty
How social are marketers? The top-50 Klout retailers. Visual marketing across Pinterest and how to develop internal social communications across your corporation.
New research hints that Facebook’s dominance is shifting and that Facebook users are shunning overt marketing messages
Niche social networks look set to be the next social space where brands can engage with customers
Why entertaining social content sells. How McDonalds is an expert social business and how does your corporation know its social media activity is successful?
With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards
Just like the corporation, the CEO is a brand and must engage on the right platforms in order for communication to be effective
Incite Summit: East has blown through Midtown like the most informative two-day run of a Broadway play the city has ever seen. Even if you missed it, we’ll have plenty of information and insight for you to mull over.
Below you'll find the key tweets from the Incite Summit: Europe (Nov. 18-19, 2014 in Europe) If you're interested in learning more about the Incite...
Why connected customers are not equal, Pinterest marketing expands, more video sharing and which social media marketing mistakes to avoid.
Gaining the attention of an increasingly distracted consumer is at the heart of all great marketing, but so is understanding of their personalities.
For CEOs to succeed across social media and leverage these networks for their benefit of their corporations, a deep understanding of social business is needed
Below you'll find the key tweets from the Incite Summit: East (Nov. 12-13, 2014 in NYC) If you'd like to get the video recordings from the entire...
Brands flock to Instagram, corporate blogging delivers sales leads and why social commerce equals discoverability and engagement
With retailers are gearing up for the holiday season, the brands that can maximise levels of engagement and discoverability will win consumer spending
Social intelligence is as much a part of the CEO’s arsenal as the usual skill sets expected of any business leader
How Facebook is the powerhouse for referrals, consumer holiday season behaviour and the continued dominance of video marketing.
With increased instances of consumer sharing using social media channels, what does this mean for corporations?
For corporations their focus may continue to be Facebook, but with other social networks gaining massive number of users, how will the social media landscape change as these new networks gain support?
Finding and retaining influential customers, Twitter Q3 results and why businesses still struggle to show social value