By adaptive - November 5th, 2014
For corporations their focus may continue to be Facebook, but with other social networks gaining massive number of users, how will the social media landscape change as these new networks gain support?
Over the last year the Internet has been awash with stories of doom and gloom regarding the effectiveness and the popularity of Facebook. Millennials leaving in their droves has been a typical headline. However, corporations need to look past the hype and closely evaluate their use of this social media network, but more importantly, take off the blinkers that many have had firm clamped to their marketing activity, as considering alternative networks is vital for corporations to remain vital in their market places.
Facebook’s recent announcement that its Q3 revenue was up 59% to $3.20 billion was a welcome sigh of relief to many corporations. Facebook continues to be a major component of all corporations’ marketing activity with high levels of referrals. “Year-over-year, only three social networks (Facebook, Pinterest and Google Plus) saw their “share of traffic” grow,” said Shareaholic. “Each experienced at least a 50% bump in share of visits over the past 13 months. The remaining five (Twitter, StumbleUpon, Reddit, YouTube, and LinkedIn) saw their shares decline by more than 24%.”
It’s a numbers game
November 2014, London
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