By Liam Dowd - November 12th, 2014
Brands flock to Instagram, corporate blogging delivers sales leads and why social commerce equals discoverability and engagement
Corporate blogging delivers sales leads
Brands flock to Instagram
- Active brands (brands who’ve posted at least once in Q3 2014) have almost doubled since Q3 2012.
- 73% of brands post at least one photo or video per week. This is a 35 percentage point increase over 2012.
- The number of brands with 10,000 or more followers has grown by 34 year-over-year.
- The number of brands with more than 100,000 followers has grown by 15 year-over-year.
- Monthly engagement (likes and comments) for the Interbrand 100 has more than doubled since Q3 last year and grown by almost 12 times since Q3 2012.
- Engagement with brand posts is growing at a greater rate than new brands are adopting the network.
- The average engagement per post has grown by 416% over the same time period two years ago.
- In Q3 2014, Interbrand 100 posts averaged 18,822 likes and comments each.
- On average, posts that include another user handle in the caption net 56% more engagement.
The perfect length for social media content
All social media channels are not made equal. What this means for corporations attempting to leverage their messages is that they must understand how to optimise their content. Consumers are time poor, but have also been exposed to enough social media content for some rules to be stated. Paying attention to the optimum length of social media content is the subject of handy infographic from AdWeek should be paid attention to by all social media marketers.
Social commerce equals discoverability and engagement
November 2014, London
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