All Latest Articles

The Wednesday Update including post sale relationships, benchmarking LinkedIn content performance and who really influences women?

Liam Dowd, (Apr 9, 2014)

Post sale relationships, benchmarking LinkedIn content performance and who really influences women?

Men may be from Mars, but women live on social media

adaptive, (Apr 9, 2014)

Today, understanding how gender impacts on advocacy, sentiment and influence across all social media networks is now critical to appreciate

Social media ROI

adaptive, (Apr 9, 2014)

Well-defined metrics are the key to reliable statistics that relate to real-world gains

Publishing + Relations: Wells Fargo's new approach to PR

nickjohnson, (Apr 8, 2014)

Alan Elias is SVP of Corporate Communications at Wells Fargo. Alan contributed to the first Incite Summit:East in NYC last September, and will also...

The Wednesday Update including real-time social engagement, the power of snackable content and who follows your brand on Twitter?

Liam Dowd, (Apr 2, 2014)

Real-time social engagement, the power of snackable content and who follows your brand on Twitter?

The cost of poor customer service

adaptive, (Apr 2, 2014)

Placing world-class customer services delivered via multiple channels at the heart of your corporation is a commercial imperative no business can ignore

Practitioner Interview: Matt Gentile, Director, Social Media, Century 21 Real Estate LLC

adaptive, (Apr 2, 2014)

Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System.

Webinar recording: Turn Social Data into Actionable Intelligence

Liam Dowd, (Mar 27, 2014)

Discover how two multinational companies are leveraging social data to inform and shape their business decisions

Use customer experience to beat bigger competitors

nickjohnson, (Mar 26, 2014)

Our weekly interview this week features Rose Hamilton. Rose is the Chief Marketing Officer for Pet360, the pet parent destination - providing "expert...

Which departments should marketers collaborate with?

nickjohnson, (Mar 26, 2014)

Incite develops our products through constant research with, and feedback from, the marketing community. We like to share the fruits of that research...

What are the most disruptive marketing trends of 2014?

nickjohnson, (Mar 26, 2014)

We're always looking for feedback from the marketing community, in an attempt to build useful benchmarks for you, and spot trends you can use to...

The Wednesday Update including social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content.

Liam Dowd, (Mar 26, 2014)

Social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content.

Internal social media Part 3: How to avoid the pitfalls when implementing your platform

adaptive, (Mar 21, 2014)

Don’t be the business that makes a bad mistake when implementing a vibrant internal social media strategy

Social Behaviour - Privacy concerns need addressing

adaptive, (Mar 21, 2014)

Leveraging behavioural marketing can be a power tool in a marketer’s armoury, but privacy concerns are preventing more widespread use of this technique

The Wednesday Update including news site referral data, how video is top for content sharing, and who are your brand influencers?

Liam Dowd, (Mar 19, 2014)

News site referral data, how video is top for content sharing, and who are your brand influencers?

Internal Social Media Part 2: How to harness the available tools

adaptive, (Mar 19, 2014)

Internal social media may be where it’s at in 2014, but do you know how to harness it for your business?

Speaker Interview: Jennifer Dominiquini, CMO, Evite & BuySeasons

adaptive, (Mar 19, 2014)

With more than 22 million registered users and over 25,000 invitations sent each hour, Evite is the top online invitation and social planning website.

Practitioner Interview: Alexis Kendall, Marketing Director, Crunch

Anonymous, (Mar 18, 2014)

With locations worldwide gym chain Crunch has turned to social to connect with their 200,000+ members

How customer-centric social media marketing drives growth

adaptive, (Mar 17, 2014)

Many big brands are using the power of social media to promote their product but are they creating customer intimacy or simply engaging in a one-way marketing conversation?

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