By Liam Dowd - March 27th, 2014
Discover how two multinational companies are leveraging social data to inform and shape their business decisions
Social data analytics provides an unprecedented opportunity to gain an in-depth view of your customer, and develop actionable insights which drive future business decisions and strategy.
As part of our build-up to this year's 5th Annual Corporate Social Media Summit New York we sat down with two speakers from the Summit. to delve into this ever-increasing critical area.
The discussion is lead by:
- Emi Hofmeister, Senior Manager, Product Marketing, Adobe Systems
- Natanya Anderson, Director of Social and Digital Marketing, Whole Foods
The webinar was attended by 587 members of the Useful Social Media community and features exclusive polling and Q&A...
The webinar will outline how you can:
- Utilize data analytics to tap into your digital grapevine: Generate valuable customer insights embedded within the wealth of social data
- Establish a framework of social insight delivery: Ensure you distribute the actionable insight you build to the relevant business departments
- Integrate social data to augment cross organizational processes: Align both your social and traditional data analytics to help generate a comprehensive customer profile
Data analytics is going to be one of many hot topics discussed at this year's Corporate Social Media Summit New York. Get a full run-down on key topics, sessions and top-level speakers at the summit by downloading the free Summit brochure