By adaptive - March 17th, 2014
Many big brands are using the power of social media to promote their product but are they creating customer intimacy or simply engaging in a one-way marketing conversation?
For online businesses two-way communication with customers can be vital for success. Social media has opened communication channels for industries such as online casinos to engage with their players and build a relationship that creates a customer intimacy, unlike any other marketing campaign has been able to do before.
Customer intimacy relies on two-way conversation and it’s no longer enough for a brand to simply have a Twitter or Facebook page, they need to engage on a more personal level and build up a mutually beneficial relationship with their clientele.
For an online establishment such as www.riverbellecasino.com building an audience and constantly attracting new and repeat players is essential to brand growth and gaining a competitive advantage.
By making use of interactive social media marketing a brand can engage on a personal level with players and create a relationship that allows for feedback, conversation and promotion.
Casino brands who have engaged in more customer-centric social media marketing have experienced hyper growth and reports of increases of 73% on customer spend have been reported internationally.
Two-way online conversation is imperative for any brand that wants to build their business, as it not only focuses on the initial engagement of the customer; it also extends to interacting with them and forming a relationship.
Creating a personal relationship via social media allows businesses to drive growth not only by attracting the client, but also by word of mouth and other online referral tools. Twitter and Facebook are instrumental in customer-based advertising and a simple “like” on a page or a single tweet can increase a brands audience and attract new visitors.
Online and mobile casinos that have utilised social media to promote their brand and adopted a more customer-centric attitude have experienced increased growth and given themselves a competitive advantage over sites that simply rely on more standard social media marketing strategies.
The online casino industry is exceptionally competitive and with an average annual turnover of around $40 billion its not surprising marketing strategies need to be exceptionally strong.
Other online industries should take note of the competitive advantage that these sites are gaining due to their client-focused marketing strategies and implement similar practises.
Rick Best is an avid social media blogger and strategist and has worked for over 7 years in the digital marketing domain. Rick consults with small to medium businesses, helping them to transform into the digital age.