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Corporations that can understand and define engagement within today’s marketing environment will become destination brands in 2014
A creative, energetic and self-motivated person with significant experience in both PR and marketing activity.
Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit Europe, outlines the key lessons from each corporate speaker from the Summit
Winter blues engagement, why FAQ’s are better than Twitter and understanding Facebook ads
Social media appears to be increasingly driving conversion, but more time is needed to nurture these relationships to fully realise their commercial opportunities
Choosing the right social media management tools will deliver the ability to track all social media campaigns and show analyse ROI
They're based on feedback from thousands of marketers, and insights we got at Incite:East. Right now, they're the core topics we'll be covering at...
Who is tweeting, the impact of Facebook on search marketing and how Facebook are going to standardise their analytical metrics.
Consumer curated content and the recommendation economy is delivering massive benefits to brands.
Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation is now vital for all corporations
MasterCard now brands itself as a "technology company and payments industry leader". Set up in 1966, the company is now one of the leading payments...
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
The socialisation of fashion, ad campaign tracking and ROI, plus how the social media landscape looks in 2013
Price B. Floyd, Vice President of Communications Internal Communications and Global Digital Strategy, BAE Systems.
It’s important to have a social media presence, but is it meeting your business goals? Here’s how to make sure it does.
The Incite Summits we run are different to most conferences. As well as bringing together an unrivaled speaker list, and a very strong set...
Unmetric share their insight on how brands are utilizing the power of Linkedin as a source for content and analysis
There was more to this October than Halloween
Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit San Francisco, shares some of the key ideas discussed at the Summit
Ads on Instagram are here. Marketers now have a new channel to engage with customers, but care should be taken to avoid ad blindness