All Latest Articles

Wednesday Update including: the current state of Twitter, the rise of Google+ and which brand is leading the pack on Facebook

Nick Johnson, (Sep 18, 2013)

The current state of Twitter, the rise and rise of Google+ and which brand is leading the pack on Facebook.

Practitioner Interview: Jonathan Pierce, American Airlines – Social media is a representation of your company

adaptive, (Sep 18, 2013)

American Airlines serve 250 cities in over 40 countries with, on average, more than 3,400 daily flights. American Airlines offers up to 37 daily non-stop departures from Europe to the US

The Wednesday Update including: social networks for B2B marketing, gender and sharing, plus when your business should send tweets

Nick Johnson, (Sep 11, 2013)

Below is a roundup of the latest news in corporate social media...

Social media proofing: How brands need to evolve their strategy to the next level

adaptive, (Sep 11, 2013)

Social proofing is now well established as an engagement mechanism that works

Social media crisis Part 3: Train your team for social media crisis excellence

adaptive, (Sep 11, 2013)

Real time responses within an organised framework by well-trained staff are a vital part of any social media strategy

FREE Webinar: Get closer to your customers through social media – Engage, Listen and Monitor most effectively

adaptive, (Sep 9, 2013)

Join our free Webinar on September 24th at 9AM PST and learn the very latest social media best practice!

Does Tumblr fit into your social engagement strategy?

adaptive, (Sep 5, 2013)

Often seen as one of the following pack across the social media landscape, Tumblr is though, beginning to be coveted by corporations and their brands.

The core challenge for an increasingly multi-channel marketing function

nickjohnson, (Sep 4, 2013)

In our final extract from the upcoming Incite briefing, "The Accessible Consumer: Marketing and Communications to 2015". You can sign up to receive a...

Taco Bell wins Ad Age's Marketer of the Year

nickjohnson, (Sep 4, 2013)

Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8%...

Wednesday Update including: how HR has gone social, ads on Facebook and how customer services must embrace social communication

Nick Johnson, (Sep 4, 2013)

How HR has gone social, ads on Facebook and how customer services must embrace social communication.

Social Media crisis control part 2: How to manage a reputation risk scenario

adaptive, (Sep 4, 2013)

In Part 2 of our series on managing crises we outline the steps to take to ensure a reputation risk doesn't spiral out of control

The draining of power from brand to consumer continues apace: Customer purchases tweet to complain

nickjohnson, (Sep 3, 2013)

Hasan Syed had a bad experience with British Airways, who lost his bag. It’s increasingly common for customers to tweet complaints about their...

Dunkin’ Donuts run ‘bizarre, racist’ ad, and show the risks of global marketing

nickjohnson, (Sep 2, 2013)

If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that's a model in...

The Weekly Incite Survey: Back to Basics

nickjohnson, (Aug 28, 2013)

Every week, we ask our community for their feedback on key issues for marketers and communicators. We'll pool answers to find useful trends and...

Wednesday Update: The CMO/CIO Divide; Big Data = Low Priority and GM's refocus post-Ewanick

nickjohnson, (Aug 28, 2013)

Bridging the CMO-CIO Divide: how one exec became CMO after decades in the IT backroom Accenture have just released a report entitled "The CMO-CIO...

Wednesday Update: including creating the right hashtag for your marketing campaigns, the best times to post on Facebook and how social commerce is expanding

Nick Johnson, (Aug 28, 2013)

Twitter insight, the best times to post to on Facebook and how social commerce is expanding.

Personalize your social media marketing strategy through big data and audience segmentation for better marketing results

adaptive, (Aug 28, 2013)

Social media engagement must move away from the broadcast model and embrace personalisation

Dealing with a social media crisis: How to tackle the dissemination of incorrect information unleashed on a believing public

adaptive, (Aug 28, 2013)

How to combat a social media crisis: Part 1: Information is the key to your customer’s heart, but what if it’s wrong? Here’s how to get your systems secure in a social media crisis…

The Weekly Incite Survey: Your 2014 Priorities

nickjohnson, (Aug 21, 2013)

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

4 things you need to do to be a more customer-centric business: Insight from MetLife, Lenovo and

nickjohnson, (Aug 21, 2013)

In this third extract from the forthcoming Incite Briefing - "The Accessible Consumer: Transforming Marketing and Communications to 2015" - we look...