All Latest Articles

Brands in the news this week: J Crew; Pepsi and Coca Cola

nickjohnson, (Aug 21, 2013)

Coca Cola’s new PR campaign seeks to address fears from parents, communities and even Mayor Bloomberg on the fizzy drink’s damaging effect on...

Wednesday Update including: using Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.

Nick Johnson, (Aug 21, 2013)

Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.

Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula

adaptive, (Aug 21, 2013)

The latest research from Brandwatch reveals that a quarter of brands are still using Twitter as a broadcast platform and ignoring its core engagement features.

At your service: Fully integrate social media into your customer service function to increase engagement and customer loyalty

adaptive, (Aug 21, 2013)

Social media and customer services now go hand-in-hand. However, brand owners still need to integrate their approaches to gain the most from this vital touch point.

Global social media directors gather in San Francisco to discuss the evolution of social media in business

adaptive, (Aug 15, 2013)

Leading social media directors from American Airlines, Dell, Ancestry.com, Clorox, and many more will be discussing how they approach social media which is no-longer dominated by marketing at CSMSF

The State of Play: Marketing and Communications are in flux

nickjohnson, (Aug 14, 2013)

Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information...

The Accessible Consumer: Transforming marketing and communications to 2015

nickjohnson, (Aug 14, 2013)

“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...

Wednesday Update including: fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.

Nick Johnson, (Aug 14, 2013)

Fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.

CEO’s Finally Go Social, sort of…

adaptive, (Aug 14, 2013)

For social media to offer corporations real world gains, these initiatives have to be lead from the top.

The new wave of social commerce

adaptive, (Aug 14, 2013)

Brand owners have long lamented their difficulty showing tangible ROI with their social media activity. But could this be about to change?

Right-time, right-place messaging a critical goal for both marketing and communications executives

nickjohnson, (Aug 7, 2013)

As part of the run up to the Incite Summit East, we asked our community to vote on the sessions we plan on running at the conference. We'll give...

Wednesday Update including: new insights into social media demographics. FedEx does it again, and how social media channels must work together.

Nick Johnson, (Aug 7, 2013)

New insights into social media demographics. FedEx does it again, and how social media channels must work together.

Understanding multi-touch attribution

adaptive, (Aug 7, 2013)

Using the right attribution model with your social media marketing is vital to ensure high levels of ROI.

How to develop a brand voice using social media Part 3: On a road to nowhere

adaptive, (Aug 7, 2013)

Imagine a journey without any end and where every stop sees faces and pictures screaming for your attention. Which one catches your eye?

Tough Questions: 62.5% say big data hasn't had a meaningful impact on their role...yet

nickjohnson, (Jul 31, 2013)

Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are...

Caesar's Entertainment on crisis response and why marketing and comms must be considered equal

nickjohnson, (Jul 31, 2013)

In the run up to the Incite Summit (September 18-19, NYC), we interviewed some of our senior executive speakers. This week, we spoke with Jan Jones...

Big data: What you need to know from the new Econsultancy report

nickjohnson, (Jul 31, 2013)

Big data. The term that launched a thousand white papers.   And when you look at some of the statistics floating around, one shouldn’t be...

Wednesday Update including: UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

Nick Johnson, (Jul 31, 2013)

UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

TV and Twitter a match made in heaven?

adaptive, (Jul 31, 2013)

Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.

How to develop a brand voice using social media Part 2: Have a brand voice? Tell everyone in your company.

adaptive, (Jul 31, 2013)

Having a brand voice is a great thing but if you don’t ensure all departments within your corporation understand it, there won’t be any coherence or consistency to promote your business’ brand value

Pages