Customer Experience

By adaptive - August 15th, 2013

Leading social media directors from American Airlines, Dell, Ancestry.com, Clorox, and many more will be discussing how they approach social media which is no-longer dominated by marketing at CSMSF

San Francisco (August, 15, 2013)

Useful Social Media, the leading business intelligence company on corporate social media use, today announced the leading brands who will join their flagship Summit in November 2013. Over 200 big brands from across America will gather in San Francisco to discuss how to embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversation.  

According to Forbes, the vast majority of social media directors are still using social media simply as a marketing tool. However, it is becoming increasingly obvious that such a limited focus restricts corporate growth, opportunities for direct customer engagement, enhanced loyalty and a more customer-centric business.

 2013 is increasingly recognised as the year for business to ‘get closer to customers’ and by doing so facilitate increased revenues, cost reduction and efficiencies’ (IBM’s Part 1: what customers want Report, 2012).

The Corporate Social Media Summit SF has been described as the one-stop shop for everything social media. The summit addresses the biggest challenges faced by social media directors in this complex social world. Leading executives from the US and Europe will share social media best practice including internal integration, engaging with the company’s community, developing a content strategy, advanced targeted messaging and much more.

Speakers scheduled to present at the event include some of the world’s most recognized social media savvy brands, such as American Airlines, Dell, U-Haul International, Southwest Airlines, QVC, GoDaddy, Intel, Wells Fargo, Airbnb, KLM, Ancestry.com, Bank of West, Clorox, Qualcomm, Western Union, Thomson Reuters and many more.

For more information about the conference this November 13-14 San Francisco visit

www.usefulsocialmedia.com/sanfrancisco

For more information contact:

Hayley Dunn

Useful Social Media

(+44) 207-375-7236

hayley.dunn@usefulsocialmedia.com