By nickjohnson - July 31st, 2013

Every week, we ask our community to answer a tough question.

The aim is to pull together some useful statistics, trends and benchmarks that are important to the Marketing and Communications Community.

Last week, we asked people about big data - and the findings are below:

charts 3107

 

As you can see, it seems there is a long way to go until companies feel they're fully leveraging the power of big data for their marcomms function.

If you'd like to get involved in the Community and have an opportunity to both ask and answer our Tough Questions, sign up right here.

And if you have any feedback or comments on last week's findings, let us know in the comments!

 

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