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Post IPO Facebook now has to confront the cold light of commerce as it tries to moneties its vast user base
In this week's review of the week's big corporate social media stories, we look at commanding your social media, Pinterest and much more!
A tangible return on investment is an essential part of any marketing campaign – can Facebook measure up?
In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.
In this practitioner interview, we talk with H&R Blocks Director of Social Business Strategy, Scott Gulbransen.
As one of the largest potential markets on the planet, China is irresistible for corporations. However, when social media is considered, the rules of engagement are very different.
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
In this week's review of the week's big corporate social media stories, we look at customer service, going mobile and social media ownership.
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
Understanding the profile of your corporation’s customers is vital ensure social media touch points are leveraged for maximum advantage.
Facebook may be one of the leading social media platforms today, but it is still seen as a dark horse when it comes to marketing success.
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
In this week's review of the week's big corporate social media stories, we look at the cost of bad customer service, social media influencers and a lot more!
Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business...
Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...
Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best...