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Apple Watch: Why Marketers Must Take Note

Matt Pigott, (Mar 17, 2015)

Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an...

Premium is Dead. And Programmatic Killed It.

Alexander Cherry, (Mar 13, 2015)

There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...

Social Customer Service, Part 2: How Spotify Drives Rich Engagement

adaptive, (Mar 12, 2015)

Spotify drives rich engagement with their dynamic social customer service strategy.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 11, 2015)

Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.

Inside Facebook

adaptive, (Mar 11, 2015)

As the leader of the pack, Facebook continues to define the social media space.

Social Customer Service, Part 1: Social Care as a Differentiator

Tamsin Oxford, (Mar 6, 2015)

Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.

How the Google-Twitter Partnership Will Affect Your Social Marketing Strategies

adaptive, (Mar 5, 2015)

Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.

Creating Content That Cuts Through The Noise

Liam Dowd, (Mar 4, 2015)

From car manufacturers and apparel companies to IT solution providers and chemical companies, everyone’s a ‘publisher’

The USM News Roundup: Latest Social Media News

Liam Dowd, (Mar 4, 2015)

Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.

Inside Pinterest

adaptive, (Mar 4, 2015)

With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.

The State of B2B Content Marketing

adaptive, (Mar 4, 2015)

Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?

Inside Twitter

adaptive, (Feb 25, 2015)

As one of the trinity of social media networks, Twitter has become an essential component in every corporation’s marketing armoury.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 25, 2015)

The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market.

How To Leverage Paid Social Ad Campaigns

adaptive, (Feb 25, 2015)

With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns?

Condé Nast: Programmatic is "far from an exact science"

bsr, (Feb 22, 2015)

We're continuing our "Programmatic Pros" interview series this week with Rick Welch, the Programmatic Lead at Condé Nast.  Check out what he has...

Guest Blog: The Industrial Resolution - Introducing Conversocial Crowds

Anonymous, (Feb 20, 2015)

Businesses are constantly developing more innovative and meaningful ways to connect with their customers

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 18, 2015)

Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK.

Socially Mobile: Does the Smartphone Rule Social Media?

adaptive, (Feb 18, 2015)

It can seem that social media consumption has moved totally to mobile devices. The truth is somewhat more complex.

"Everyone Should be Interested in Programmatic" - USA Today on successful programmatic advertising

bsr, (Feb 12, 2015)

Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising.  We recently spoke...

Inside Instagram

Mark Kersteen, (Feb 11, 2015)

With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full...