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The USM News Roundup: Latest Social Media News

Liam Dowd, (Nov 12, 2014)

Brands flock to Instagram, corporate blogging delivers sales leads and why social commerce equals discoverability and engagement

Discoverability and engagement lead social commerce

adaptive, (Nov 12, 2014)

With retailers are gearing up for the holiday season, the brands that can maximise levels of engagement and discoverability will win consumer spending

Global Social Support: Enhance your brand reputation worldwide with the right infrastructure

Conference Recording, (Nov 6, 2014)

Dell, Nidhi Pratapneni, Director, Social Media & Community, Global Client Support Organization KLM, Robertjan Groeneveld, Deputy...

Triage to react faster and more efficiently to customer complaints

Conference Recording, (Nov 6, 2014)

TradeKing, Rocco Sabino, Principal, Social Media and Content T-Mobile, Mark Davis, Vice President of Customer Service Social...

Transforming Organizational KPIs Into Insights and Actions

Conference Recording, (Nov 6, 2014)

Bryan Willmert, Director of Strategic Accounts, Digital Roots Whitney Drake, Social Strategy, General...

Shift From Reactive To Proactive Customer Service

Conference Recording, (Nov 6, 2014)

Microsoft Mobile, Sean Valderas, Social Care Manager, Global English U-Haul, Toni Jones, Social Media Director Verizon...

Surprise and Delight Customers with Spotify

Conference Recording, (Nov 5, 2014)

Spotify, Chug Abramowitz, Global Sr. Director, Online and Social Media Customer Support Moderator: Evan Shumeyko

The Collaborative Economy Disrupts Revenue

adaptive, (Nov 5, 2014)

With increased instances of consumer sharing using social media channels, what does this mean for corporations?

Beyond Facebook: The social media networks your corporation should start developing now!

adaptive, (Nov 5, 2014)

For corporations their focus may continue to be Facebook, but with other social networks gaining massive number of users, how will the social media landscape change as these new networks gain support?

The USM News Roundup: Latest Social Media News

Liam Dowd, (Nov 5, 2014)

How Facebook is the powerhouse for referrals, consumer holiday season behaviour and the continued dominance of video marketing.

Leverage The Power Of Customer Feedback To Drive A Better Business

Conference Recording, (Nov 4, 2014)

Andrea Lopez, Manager Social Media CRM, Nissan Nikki Newman, Social Media Community Moderator, Whole Foods...

Social Media For Commerce

Conference Recording, (Nov 4, 2014)

Hear from: Lukasz Zelezny,

The Southwest Evolution: Readjust your business socially for exceptional customer service

Conference Recording, (Nov 4, 2014)

With: Southwest Airlines, Lisa Anderson, Director Social Business

Embed Social Into A Truly Multi-Channel Care Strategy

Conference Recording, (Nov 4, 2014)

Hear from: Dollar Shave Club, Janet Song, Vice President, Member Services Wyndham Hotel Group, Diane Barr, Vice President, Customer...

Integrate Social Media Into Your Call Center Operations

Conference Recording, (Nov 4, 2014)

Hyatt Hotels, Daniel Moriarty, Director Digital Strategy & Activation Amica Mutual Insurance Co. Lisa Melton, Assistant Vice...

Social Marketing Part 3: Where are the returns on social advertising?

adaptive, (Oct 29, 2014)

Social advertising can be the most powerful weapon in the enterprise arsenal

Practitioner Interview: Lisa E. Melton, Amica Mutual Insurance Company

adaptive, (Oct 22, 2014)

Lisa E. Melton, Assistant Vice President, Amica Mutual Insurance Company

Social Marketing Part 2: How to build a social media advertising campaign

adaptive, (Oct 22, 2014)

Social advertising can be the most powerful weapon in your corporation's marketing arsenal

Why Content Alone Isn't Content Marketing

Kate Frasca, (Oct 20, 2014)

Why Content Alone Isn’t Content Marketing by Joe Chernov, VP of Content, HubSpot This post originally appeared on HubSpot’s Opinion blog. For...

Why It's Time to Rethink Your Content Marketing Strategy

adaptive, (Oct 16, 2014)

With the proliferation of search engine penalties, marketers are moving away from illicit online-marketing strategies and towards content marketing