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Do social media ads work?

adaptive, (Sep 10, 2014)

Using multi-touch attribution enables the performance of ads on social media to be assessed and measured

Social Tactics Part 1: Analysing the social media toolbox

adaptive, (Sep 10, 2014)

Finding the best social media tactics to drive your corporation's business goals

The Wednesday Update including Twitter buy button, social retail is mobile and global social media stats

Liam Dowd, (Sep 10, 2014)

This week's top stories and findings in easy to digest chunks

5 Reasons Incite:East Isn’t Your Average Marketing Conference

nickjohnson, (Sep 9, 2014)

The Incite Summit:East is the biggest gathering of Chief Marketing Officers in one place all year. It's our flagship marketing conference, and it's...

Spiral of Silence

adaptive, (Sep 3, 2014)

New research suggests that social media channels are not delivering the open debate that was expected

The Wednesday Update including how to increase YouTube engagement, social wellbeing and why social media marketing needs to be visual

Liam Dowd, (Sep 3, 2014)

How to increase YouTube engagement, social wellbeing and why social media marketing needs to be visual

Lingerie Goes Multichannel

Mark Kersteen, (Sep 2, 2014)

Triumph, the nearly 130 year-old multinational lingerie and undergarment company, is going through some changes. I recently had the chance to sit...

50% of Marketers Say Content Will Not Last

Mark Kersteen, (Aug 27, 2014)

Last week, we held an Incite webinar on “The Future of Content”. During the webinar, we asked our listeners to answer two polls. Here are the...

The Wednesday Update including Facebook engagement, social influence and new Instagram metrics

Liam Dowd, (Aug 27, 2014)

Facebook engagement, social influence and new Instagram metrics

8 Takeaways from the Incite Content Webinar

Mark Kersteen, (Aug 25, 2014)

Last week, we were lucky enough to have Susan Rafizadeh, Director - Global Marketing Life Sciences for SAP, Bayard Saunders, Director, Internet Sales...

Press Release: McDonald’s, Sony, Barclays and Orange will outline how social media is driving core business strategy

Anonymous, (Aug 22, 2014)

Heads of social media from some of the world’s leading social brands will gather in London on 18th-19th November to discuss how social can drive business growth and competitive advantage

Customer Experience on Both Sides of the Atlantic

Mark Kersteen, (Aug 20, 2014)

Customer experience is critical for marketers, no matter where they're located. Learn all about it from professionals in London and in New York at...

The Wednesday Update including product and corporate brands, Pinterest analytics and should you Snapchat?

Liam Dowd, (Aug 20, 2014)

Our roundup of this week's key happenings in the world of corporate social media

Management Spotlight: Matt Warnock, Philips

Liam Dowd, (Aug 18, 2014)

Matt Warnock, Digital Editor in Chief at Philips speaks to us about social media strategy, tools, ROI and much more

The State of Corporate Social Media 2014 [Infographic]

Liam Dowd, (Aug 15, 2014)

Key stats from this year's briefing in an easy-to-digest format

Which social media networks does your corporation use?

adaptive, (Aug 13, 2014)

With so many social media networks to choose from, this year’s survey reveals the changes that have taken place.

The Wednesday Update including new Twitter ad services, social travel success and bouncing sharers

Liam Dowd, (Aug 13, 2014)

New Twitter ad services, social travel success and bouncing sharers

Activision on Content: What's it worth, what's its future?

Mark Kersteen, (Aug 8, 2014)

Jonathan Anastas is the Vice-President, Global Brand Marketing, Head of Digital and Social Media for Activision, the publishers of the phenomenally...

Customer Centric Social Media Part 3: Personalise the omni-channel

adaptive, (Aug 7, 2014)

Reaching the customer in their domain, no matter where it may be…

The Wednesday Update including are your videos actually viewable? Promoting on Facebook and why social media is SMART

Liam Dowd, (Aug 7, 2014)

This week's 4 hot happenings from the world of corporate social media