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“Big glass buildings don’t buy software, people do.”

Mark Kersteen, (May 23, 2014)

Three top marketers, three huge brands, three very different sets of customers. They've all faced unique challenges, but they've also each found...

5 Ways Brands Have Adapted to the Facebook Algorithm Change

adaptive, (May 22, 2014)

Some useful tips for brands to follow in face of Facebook's recent changes

Social Media Infrastructure — Getting it right

adaptive, (May 21, 2014)

Developing an infrastructure to manage the next stage of your corporation’s social media development is vital to its success

The Wednesday Update including silver surfers, social maturity, content marketing and customer service response time

Liam Dowd, (May 21, 2014)

Our roundup of this week's key news and developments in the world of corporate social media

Practitioner Interview: Naveen Narayanan, Global Head Talent Acquisition at HCL Technologies

adaptive, (May 21, 2014)

Naveen Narayanan is Global Head - Talent Acquisition, HCL Technologies. He is responsible for driving HCL Technologies’ worldwide strategies...

3 Predictions from Marketers About the Future of Content

Mark Kersteen, (May 16, 2014)

Content. Content, content, content. I hear about content from marketers and communicators every day. I always ask the same question: what's...

Key tweets from the Incite Summit:West

nickjohnson, (May 16, 2014)

Below you'll find the key tweets from this week's Incite Summit:West. If you'd like to get the video from the entire event, you can do so...

Conversocial Guest Blog: 4 Effective Ways to Offer Proactive Customer Service Over Social

Anonymous, (May 14, 2014)

A guestblog from Conversocial on top tips for offering proactive social customer service

The Wednesday Update including avoiding the Twitter mute, what is shaping social media trends, and the rules of content marketing

Liam Dowd, (May 14, 2014)

How to avoid the Twitter mute, what is shaping social media trends, and the rules of content marketing

Proactive Customer Service

adaptive, (May 14, 2014)

Social media has transformed how corporations manage their customer services, but can your business do more?

Women Like to Pin

adaptive, (May 14, 2014)

Women continue to engage with visual content, with Pinterest showing huge traffic that all brands can leverage

Build Truly Unique And Engaging Customer Experiences

Conference Recording, (May 13, 2014)

Use Proximity To Your Customer To Deliver More Effective Marketing

Conference Recording, (May 13, 2014)

Get closer to your customer and give them relevancy and value in exchange for loyalty and advocacy

The real cost - and value - of content

Mark Kersteen, (May 12, 2014)

Last week, we got the chance to sit down with Karen Walker, the forward-thinking Senior Vice President of Marketing at Cisco. Karen leads the global...

The Wednesday Update including: social login choices, measuring content marketing and Twitter marketing spend

Liam Dowd, (May 7, 2014)

Social login choices, measuring content marketing and Twitter marketing spend

Video Social Media Marketing Part 3: How to measure the impact of a social video campaign

adaptive, (May 7, 2014)

Homework is done and videos are released – now you need to analyse, track and assess their impact so you can fine tune the future