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The real cost - and value - of content

Mark Kersteen, (May 12, 2014)

Last week, we got the chance to sit down with Karen Walker, the forward-thinking Senior Vice President of Marketing at Cisco. Karen leads the global...

Video Social Media Marketing Part 3: How to measure the impact of a social video campaign

adaptive, (May 7, 2014)

Homework is done and videos are released – now you need to analyse, track and assess their impact so you can fine tune the future

Competitions and Social Media – A Winning Combo

adaptive, (May 7, 2014)

Using competitions and other contests to promote your brand on social media networks can be a highly effective means of increasing brand awareness and engagement

The Wednesday Update including: social login choices, measuring content marketing and Twitter marketing spend

Liam Dowd, (May 7, 2014)

Social login choices, measuring content marketing and Twitter marketing spend

Social TV: Expanding the Conversation

adaptive, (Apr 30, 2014)

Leveraging the second screen is gaining pace, but new research indicates your business needs to carefully choose which social media platform to align with TV

The Wednesday Update including email sharing, social SEO, Facebook reach and the value of social media marketing

Liam Dowd, (Apr 30, 2014)

Email sharing, social SEO, Facebook reach and the value of social media marketing

What would you ask the CMOs of Old Navy, SAP and the University of Phoenix?

nickjohnson, (Apr 25, 2014)

At the Incite Summit, we do things differently. We believe that conferences need to evolve away from the "Get progressively more bored while staring...

Think visually to engage

adaptive, (Apr 23, 2014)

Marketers that want to make a lasting connection with consumers need to develop a strong visual language

Video Social Media Marketing Part 1: Why does the modern business need video on social media?

adaptive, (Apr 23, 2014)

Brands can achieve impressive reach and awareness through targeted and well-designed social video campaigns

The Wednesday Update including Facebook referral revenues increase, when to post new video content and understanding the hashtag economy

Liam Dowd, (Apr 23, 2014)

Facebook referral revenues increase, when to post new video content and understanding the hashtag economy

Press release - FREE Webinar: Intuit and ESPN discuss how to “De-silo” Social and integrate social media across your company

Anonymous, (Apr 17, 2014)

How to map out your corporate social infrastructure to enhance cross-functional integration

The Wednesday Update including how to become a Google+ wizard, social media in China, and SingitKitty success.

Liam Dowd, (Apr 16, 2014)

How to become a Google+ wizard, social media in China, and SingitKitty success.

Gen Y Social Shoppers

adaptive, (Apr 16, 2014)

The Millennial generation remain the most lucrative shoppers. Corporations though, should become intimately aware of the gender divide

How Safe Is Social Login?

adaptive, (Apr 16, 2014)

With the news headlines once again filled with online security threats this time focusing on password use, is the trend for more social login use safe and secure?

The Wednesday Update including post sale relationships, benchmarking LinkedIn content performance and who really influences women?

Liam Dowd, (Apr 9, 2014)

Post sale relationships, benchmarking LinkedIn content performance and who really influences women?

Men may be from Mars, but women live on social media

adaptive, (Apr 9, 2014)

Today, understanding how gender impacts on advocacy, sentiment and influence across all social media networks is now critical to appreciate

Social media ROI

adaptive, (Apr 9, 2014)

Well-defined metrics are the key to reliable statistics that relate to real-world gains

The Wednesday Update including real-time social engagement, the power of snackable content and who follows your brand on Twitter?

Liam Dowd, (Apr 2, 2014)

Real-time social engagement, the power of snackable content and who follows your brand on Twitter?

The cost of poor customer service

adaptive, (Apr 2, 2014)

Placing world-class customer services delivered via multiple channels at the heart of your corporation is a commercial imperative no business can ignore

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