Customer Experience

By Liam Dowd - May 13th, 2014

How to avoid the Twitter mute, what is shaping social media trends, and the rules of content marketing

Social trends shaping 2014

A new infographic from Media Mosaic makes for interesting reading if your corporation is attempting to stay ahead of the social media curve. Some of the key highlights of the research include (albeit small) an increase in social listening strategies that continue to be a core social media insight. Leveraging data is also a core component here, as corporations have masses of information they should be interrogating at all levels. And adding video to a landing page can improve conversions by nearly 90%

How to spend your Facebook ad budget

Marketers will know that since Facebook made changes to its newsfeed algorithm, the level of organic reach has fallen off dramatically. This new infographic from Circus Social offer some guidance on where to spend Facebook marketing budgets to gain high levels of conversion.

The rules of content marketing

The latest SlideShare from Uberflip offers a quick and compact crash course in how to improve the content marketing your corporation may be doing. With inbound marketing continuing to deliver high levels of conversion, developing a steady stream of content is essential. Design often plays a major role with the engagement levels that this kind of marketing tactic gains. Learn how to convert more customers now.

Avoid the mute

Today sees Twitter begin to role out its mute feature. In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you’d like to hear from less. Muting a user on Twitter means their tweets and retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The muted user will still be able to favourite, reply to and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted him/her, and of course you can unmute at any time.

Just as brands have been bemoaning the changes that Facebook has recently made that in effect puts fewer of their ads in front of users, Twitter is following suit, which simple means your business needs to create even better content to avoid being muted. These moves are somewhat of a wakeup call for all brand managers that have perhaps been a little lazy at follower acquisition relying in some cases upon promotions, must now develop a structured engagement process if they are to remain connected on Twitter.

Socialnomics 2014

Erik Qualman originally published his video ‘The Social Media Revolution’ in 2009. Now up to its fifth incarnation, in less than four minutes your attitude and appreciation of the impact social media is having could be altered forever.

Until next time….

The Useful Social Media team.