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The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 11, 2015)

YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity.

Twitter Happiness

adaptive, (Feb 11, 2015)

Every corporate marketer knows that emotion plays an essential role across the purchasing journey, with happy social media users being potentially the most lucrative groups to target.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Feb 4, 2015)

The most trusted social media networks. Facebook dominates content sharing and why social media drives engagement.

What Influences Social Buying?

adaptive, (Feb 4, 2015)

Understanding and then supporting customer expectations in an age dominated by social media is the key to long-term commercial success.

The Future of Social Retail

adaptive, (Feb 4, 2015)

Retailing is increasingly a social event. Those retail brands that can understand how social media is impacting their businesses will be able to build sustainable social enterprises.

Corporate Social Media USA 2015 – 4 Trends for 2015

Liam Dowd, (Feb 3, 2015)

Four top trends and priorities for brands over the coming 11 months

What the Weather Channel does to utilize programmatic

bsr, (Feb 1, 2015)

We're continuing our conversations with the Pros of Programmatic, this week talking to Jeremy Hlavacek at the Weather Channel.  We discuss his...

The USM News Roundup: Latest Social Media News

Liam Dowd, (Jan 28, 2015)

WeChat tests ads. Facebook’s economic impact, why more time is being spent on social media and the latest search and social shapshot.

Inside Instagram

adaptive, (Jan 28, 2015)

With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full advantage?

8 Lessons on Programmatic from Whitepages

bsr, (Jan 26, 2015)

We recently sat down with Jeffrey Mayer, the Senior Analyst of Inventory and Programmatic Sales at Whitepages Inc. to pick his brain on all things...

Don’t Stress About Social Media

adaptive, (Jan 21, 2015)

New research suggests that today communications technologies have an impact on the stress levels of consumers that all marketers need to be aware of.

Moody Marketing

adaptive, (Nov 19, 2014)

Gaining the attention of an increasingly distracted consumer is at the heart of all great marketing, but so is understanding of their personalities.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Nov 19, 2014)

Why connected customers are not equal, Pinterest marketing expands, more video sharing and which social media marketing mistakes to avoid.

The Incite Summit: East - Highlights from Twitter

kate, (Nov 18, 2014)

Below you'll find the key tweets from the Incite Summit: East (Nov. 12-13, 2014 in NYC) If you'd like to get the video recordings from the entire...

The Right Platform, Channel And Message For Your Customer

Conference Recording, (Nov 18, 2014)

Get Ready for a Customer Centric Future

Conference Recording, (Nov 18, 2014)

Social Media For Customer Service

Conference Recording, (Nov 18, 2014)

Community Engagement

Conference Recording, (Nov 18, 2014)

Stop Selling, Start Telling

Conference Recording, (Nov 12, 2014)