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Microsoft's #MakeItHappen campaign grabs attention (and heartstrings) over social

Tamsin Oxford, (Oct 8, 2015)

UGC continues to impress brands with its effectiveness.

This is what marketers are sick of hearing about:

Mark Kersteen, (Oct 2, 2015)

We asked the speakers for Incite Summit: East what talking points have been discussed to death. Do you agree?

5 brands that are reinventing retail

Matt Pigott, (Sep 30, 2015)

Bonobos, Apple, Amazon, eBay, and Rebecca Minkoff are all working to reimagine the seamless shopping experience

The biggest disruptions of 2016, predicted by marketers

Mark Kersteen, (Sep 25, 2015)

The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year

Pinterest and Nordstrom team up to imagine the future of shopping

Matt Pigott, (Sep 23, 2015)

Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.

The digital generation, part 5: How to (really) market to Millennials

Matt Pigott, (Sep 18, 2015)

Why is it harder to get Millennials' attention?

Why you need to align your marketing touchpoints

Matt Pigott, (Sep 16, 2015)

New research from Deloitte, Accenture, Bitkom and the CMO Council shows just how crucial a consistent customer experience has become.

Get a 360° view of your customer to build a 1-1 relationship

David Howell, (Sep 15, 2015)

You need a detailed understanding of each customer to deliver high levels of customer service to all.

Webrooming? Showrooming? They aren't a threat, they're an opportunity

Mark Kersteen, (Sep 11, 2015)

'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.

The digital generation, part 4: The quest for authenticity

Matt Pigott, (Sep 10, 2015)

The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...

The right infrastructure for seamless support

David Howell, (Sep 4, 2015)

In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical

The digital generation, part 3: AT&T's @SummerBreak is the greatest trick a brand can pull

Matt Pigott, (Sep 2, 2015)

AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner

Go from customer service to customer experience

David Howell, (Sep 1, 2015)

In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service

Fun and games: How Heineken, M&M's, and the US Army craft interactive, gamified experiences

Matt Pigott, (Aug 31, 2015)

It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.

How curves and social nous transformed lingerie firm Curvy Kate into a phenomenon

Tamsin Oxford, (Aug 19, 2015)

Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.

How to build a marketing campaign in a fragmented landscape

Matt Pigott, (Aug 12, 2015)

In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.

Marketers are Under Pressure to Increase Speed. Here's How They're Doing It.

Nick Johnson, (Aug 5, 2015)

In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.

Webinar Recording: Achieving Seamless Customer Service

Liam Dowd, (Aug 5, 2015)

Get actionable insight on developing: The Right Infrastructure for Seamless Support: Tying together web, chat, call, portal and social is...

How 'Hashing' links connects online and offline customer journeys

Matt Pigott, (Jul 28, 2015)

Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.

HSBC, Cisco, Activision, eBay, Dell, Amtrak gather in NYC in November for the USA’s premier marketing conference

Nick Johnson, (Jul 25, 2015)

The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing