Marketing

Think visually to engage

adaptive, (Apr 23, 2014)

Marketers that want to make a lasting connection with consumers need to develop a strong visual language

The State of Data for Marketers

Mark Kersteen, (Apr 22, 2014)

Data is (even) more valuable than you think — It's gold. It's oil. It's the future. Data is a lot of things to a lot of people. But, if it isn't...

The Wednesday Update including how to become a Google+ wizard, social media in China, and SingitKitty success.

Liam Dowd, (Apr 16, 2014)

How to become a Google+ wizard, social media in China, and SingitKitty success.

Gen Y Social Shoppers

adaptive, (Apr 16, 2014)

The Millennial generation remain the most lucrative shoppers. Corporations though, should become intimately aware of the gender divide

Social media ROI

adaptive, (Apr 9, 2014)

Well-defined metrics are the key to reliable statistics that relate to real-world gains

The Wednesday Update including post sale relationships, benchmarking LinkedIn content performance and who really influences women?

Liam Dowd, (Apr 9, 2014)

Post sale relationships, benchmarking LinkedIn content performance and who really influences women?

The Wednesday Update including real-time social engagement, the power of snackable content and who follows your brand on Twitter?

Liam Dowd, (Apr 2, 2014)

Real-time social engagement, the power of snackable content and who follows your brand on Twitter?

Use customer experience to beat bigger competitors

nickjohnson, (Mar 26, 2014)

Our weekly interview this week features Rose Hamilton. Rose is the Chief Marketing Officer for Pet360, the pet parent destination - providing "expert...

Which departments should marketers collaborate with?

nickjohnson, (Mar 26, 2014)

Incite develops our products through constant research with, and feedback from, the marketing community. We like to share the fruits of that...

What are the most disruptive marketing trends of 2014?

nickjohnson, (Mar 26, 2014)

We're always looking for feedback from the marketing community, in an attempt to build useful benchmarks for you, and spot trends you can use to...

Speaker Interview: Jennifer Dominiquini, CMO, Evite & BuySeasons

adaptive, (Mar 19, 2014)

With more than 22 million registered users and over 25,000 invitations sent each hour, Evite is the top online invitation and social planning website.

Practitioner Interview: Alexis Kendall, Marketing Director, Crunch

Anonymous, (Mar 18, 2014)

With locations worldwide gym chain Crunch has turned to social to connect with their 200,000+ members

How customer-centric social media marketing drives growth

adaptive, (Mar 17, 2014)

Many big brands are using the power of social media to promote their product but are they creating customer intimacy or simply engaging in a one-way marketing conversation?

The Wednesday Update including the anatomy of content marketing, how timing is everything, and why women power social media

Liam Dowd, (Mar 14, 2014)

The anatomy of content marketing, how timing is everything, and why women power social media

Cross-departmental collaboration critical for 97% of marketers

nickjohnson, (Mar 12, 2014)

As part of the build up to the second annual Incite Summit:East, we asked senior marketing/communications executives about their priorities for...

The Wednesday Update including measuring Facebook engagement, social media marketing, and what is the best social media management tool?

Liam Dowd, (Mar 5, 2014)

Including measuring Facebook engagement, social media marketing, and what is the best social media management tool?

How social media amplifies the power of word-of-mouth

adaptive, (Mar 5, 2014)

In traditional marketing word-of-mouth has been king, but does its power translate to social media channels?

Different regions, different priorities. Marketing in Europe vs the West Coast

nickjohnson, (Feb 26, 2014)

The critical foci for Marketers on Europe and the West Coast right now. Click for a full-size version Over the last few months, we've been asking...

Reading List: The best new insight on marketing strategy

nickjohnson, (Feb 26, 2014)

A few articles we’ve found particularly interesting over the last week or so: Climb the big data mountain. One step at a time. Harvard Business...

What marketers talk about when they talk about customer experience

nickjohnson, (Feb 26, 2014)

Incite is fundamentally a research company. We spend the majority of our time either speaking directly with senior marketing executives, or asking...

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