Marketing

The Wednesday Update including user generated sales, the power of social humour and the battle of the mobile sexes

Liam Dowd, (Jun 25, 2014)

User generated sales, the power of social humour and the battle of the mobile sexes

Grab mobile marketing's low hanging fruit

Mark Kersteen, (Jun 24, 2014)

Recently, I was interviewed by our friends at MobileTechCreate. If you're interested in mobile (and how could you not be?), we highly suggest you...

8 Unmissable Social Media Insights from Marketers for Marketers

Mark Kersteen, (Jun 18, 2014)

This Monday, we went to Brooklyn. Our destination? Corporate Social Media Summit New York 2014. After the sun set on this social media cavalcade,...

Social Brands: The Future of Marketing

adaptive, (Jun 18, 2014)

Social media should be at the heart of today’s marketing campaigns.

The Wednesday Update including failing to measure social media, Facebook fraud and what makes a good CMO?

Liam Dowd, (Jun 18, 2014)

Failing to measure social media, Facebook fraud and what makes a good CMO?

Trigger Brand-Engagement Through Targeted And Creative Content

Conference Recording, (Jun 17, 2014)

Hear from:  Jason Hill, Director, Global Media Strategy, GE Amir Zonozi, Chief Strategy Officer; SVP Social Media,...

Content Creation: Generate Innovative And Compelling Content

Conference Recording, (Jun 17, 2014)

Internal Content Processes: Identify and utilize your customers’ passion points to generate highly relevant and valuable content,...

Identify, Engage And Use Brand Influencers To Enhance Online Engagement

Conference Recording, (Jun 16, 2014)

Learn how to: Reach out to key influencers: Understand how to best identify, understand and reach key influencers so you can become a part of...

Use Customer Intimacy To Drive Growth And Competitive Advantage

Conference Recording, (Jun 16, 2014)

As customers gain more power, their expectations keep rising and their tolerance keeps decreasing. Traditional customer engagement doesn’t work...

The marketer-agency disconnect: hype man, not helper

nickjohnson, (Jun 13, 2014)

More fuel to the fire in the debate on whether the current marketer-agency model is fit for purpose Today, speed is essential for marketers; being...

Monster.com’s Key to Unbeatable Video Content

Mark Kersteen, (Jun 6, 2014)

What’s the key to unbelievably popular video content? It’s starting to look like the secret might be filming someone doing a job everyone...

The Wednesday Update including digital marketers and Twitter, the myths of social sharing and understanding YouTube

Liam Dowd, (Jun 4, 2014)

Our weekly roundup of all the key happenings in the world of social

Social Targeting: The new frontier for corporate marketers

adaptive, (Jun 4, 2014)

With traditional ad channels eroding thanks to the rise of mobile digital devices, social targeting is the new frontier for corporate marketers

The Social Video Starter Guide [INFOGRAPHIC]

adaptive, (Jun 3, 2014)

Today we live in a world of instant access. Instant access to communication, banking, shopping-- you name it. For consumers, it’s easier than...

“Big glass buildings don’t buy software, people do.”

Mark Kersteen, (May 23, 2014)

Three top marketers, three huge brands, three very different sets of customers. They've all faced unique challenges, but they've also each found...

The Wednesday Update including silver surfers, social maturity, content marketing and customer service response time

Liam Dowd, (May 21, 2014)

Our roundup of this week's key news and developments in the world of corporate social media

3 Predictions from Marketers About the Future of Content

Mark Kersteen, (May 16, 2014)

Content. Content, content, content. I hear about content from marketers and communicators every day. I always ask the same question: what's...

Key tweets from the Incite Summit:West

nickjohnson, (May 16, 2014)

Below you'll find the key tweets from this week's Incite Summit:West. If you'd like to get the video from the entire event, you can do so...

Shift From Campaigns To Engaging Stories

Conference Recording, (May 13, 2014)

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