Marketing

adaptive, (Feb 11, 2015)

Every corporate marketer knows that emotion plays an essential role across the purchasing journey, with happy social media users being potentially the most lucrative groups to target.

Measuring Matters Available for subscribers

David Howell, (Feb 11, 2015)

New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

The Future of Social Retail

adaptive, (Feb 4, 2015)

Retailing is increasingly a social event. Those retail brands that can understand how social media is impacting their businesses will be able to build sustainable social enterprises.

Inside Instagram

adaptive, (Jan 28, 2015)

With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full advantage?

Retargeting Matters

David Howell, (Jan 21, 2015)

Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing.

Six insights from 2014 that will revolutionize your 2015 strategy

Monique Craig, (Jan 20, 2015)

6 social media research insights that should not be ignored

The State of Marketing Leadership

David Howell, (Jan 15, 2015)

As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks.

The Truth About Content Marketing

adaptive, (Jan 7, 2015)

Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.

Who is using Facebook?

David Howell, (Dec 3, 2014)

New research hints that Facebook’s dominance is shifting and that Facebook users are shunning overt marketing messages

Prudential, AOL, and Verizon on Using Data for Customer-Centricity

Mark Kersteen, (Nov 24, 2014)

Incite Summit: East has blown through Midtown like the most informative two-day run of a Broadway play the city has ever seen. Even if you missed it, we’ll have plenty of information and insight for you to mull over.

The Incite Summit: Europe - Highlights from Twitter

kate, (Nov 21, 2014)

Below you'll find the key tweets from the Incite Summit: Europe (Nov. 18-19, 2014 in Europe) If you're interested in learning more about the Incite...