Marketing
Anonymous, (Aug 1, 2012)
[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...
adaptive, (Jul 18, 2012)
AVG recently won the #usmaward for embedding social media throughout their organisation. We asked Jill Hunley, the company's Vice-President of Global Social Media and Online Engagement, to talk to ...
adaptive, (Jul 18, 2012)
Sage recently won the #usmaward for best b2b social media marketing. We asked Greg Tirico, Senior Social Media Manager for the company, to talk to us about their approach. Sage provides business...
adaptive, (Jul 18, 2012)
Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...
adaptive, (Jun 19, 2012)
[A]dvertisers need to understand social media advertising is not just about placing ads it’s about context and content. Twitter, passed 10 million active users in the UK this week, Facebook ha...
adaptive, (Jun 18, 2012)
[S]ocial media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a ...
adaptive, (Jun 6, 2012)
[A]ccording to IABC UK, more creative content is the most effective way to get customers tointeract and participate within the social media environment. But how to define what creativity means, in ...
adaptive, (Jun 5, 2012)
[M]any companies are jumping onto social media as an additional way of marketing their products. But many are finding there’s a world of difference between setting up a Facebook page and getting ...
adaptive, (Feb 16, 2012)
[L]aunched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as...
adaptive, (Jan 18, 2012)
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...
adaptive, (Jan 9, 2012)
Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...