Marketing
nickjohnson, (Aug 21, 2013)
In this third extract from the forthcoming Incite Briefing - "The Accessible Consumer: Transforming Marketing and Communications to 2015" - we look...
nickjohnson, (Aug 21, 2013)
Coca Cola’s new PR campaign seeks to address fears from parents, communities and even Mayor Bloomberg on the fizzy drink’s damaging effect on...
nickjohnson, (Aug 14, 2013)
Over the last six months, we have collected feedback from several hundred marketing and communications executives from corporations. This information...
nickjohnson, (Aug 14, 2013)
“things are being transformed quite significantly - [they] are changing and accelerating fast.” The heading above is a direct quote from Marc...
nickjohnson, (Jul 31, 2013)
Every week, we ask our community to answer a tough question. The aim is to pull together some useful statistics, trends and benchmarks that are...
nickjohnson, (Jul 31, 2013)
Big data. The term that launched a thousand white papers. And when you look at some of the statistics floating around, one shouldn’t be...
nickjohnson, (Jul 24, 2013)
Rachel Hall from Honda has written a very interesting critique of the current drive towards data-driven marketing, over at the DMA Blog. We’ll have...
nickjohnson, (Jul 24, 2013)
The Center for Marketing research over at UMass Dartmouth have just released the next in their series of influential Fortune 500 Social Media...
nickjohnson, (Jul 24, 2013)
Apparently, the Duchess of Cambridge had a baby this week. Many brands have taken advantage, by attempting to link their products to the...
nickjohnson, (Jul 17, 2013)
More evidence that multi-channel marketing is becoming the norm in the age of the accessible consumer We at Incite have long banged the drum for a...
nickjohnson, (Jul 17, 2013)
In the run up to the Incite Summit East, we interviewed several of our leading corporate executive speakers. In this interview, we talk to Nora...
Liam Dowd, (Jun 26, 2013)
Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?
adaptive, (Jun 19, 2013)
Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
adaptive, (Jun 19, 2013)
Data is key to vital business improvements and making sure customers remain loyal and happy.
nickjohnson, (Jun 17, 2013)
In the run up to Incite:Marketing and Incite:Communications, we've had some very interesting conversations with Chief Marketing Officers and other...
nickjohnson, (Jun 14, 2013)
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve...
nickjohnson, (Jun 14, 2013)
Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...
adaptive, (Jun 11, 2013)
Is content still king in a marketing environment that is dominated by social media?
nickjohnson, (Jun 4, 2013)
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
nickjohnson, (Jun 3, 2013)
Here are the results from last week's survey. It's not surprising that 'multi-channel' is such a buzzword. To contribute to this week's survey,...