Marketing
nickjohnson, (Feb 12, 2014)
In this video from the Incite Summit, Sandra Zoratti, Bob Scaglione and David Dowd discuss the intersection of big data and marketing...
nickjohnson, (Feb 12, 2014)
A few articles we've found particularly interesting over the last week or so: Customer Experience is the most exciting opportunity for marketers...
nickjohnson, (Feb 5, 2014)
This week's interview is with Bob Stohrer, the Senior Vice-President of Brand and Creative at Yahoo! Bob has been at Yahoo for just over a year, and...
nickjohnson, (Jan 29, 2014)
89% of brand marketers say that their department is facing significant pressure to evolve. The rules of the game are changing. Consumers have more...
nickjohnson, (Jan 29, 2014)
Ben Huh, Founder and CEO of the Cheezburger Network Our weekly interview this week features Ben Huh. Ben is an American internet entrepreneur, and...
adaptive, (Jan 29, 2014)
2014 will be a year where digital marketing takes a quantum leap forward. Corporations need to understand how social media is an integral component of their digital marketing activities
adaptive, (Jan 23, 2014)
Social media is putting more power into the hands of the marketing department says James Kelliher, chairman & CEO, Whiteoaks
adaptive, (Jan 22, 2014)
Leverage your visual tools to create stories around your brand and deliver greater social impact
adaptive, (Jan 22, 2014)
B2C corporations have been developing their social media techniques for several years. 2014 is the year B2B also leverages social media platforms.
nickjohnson, (Jan 20, 2014)
In this video from our last Incite Summit in New York, we talk to Marc Speichert, the current Global Chief Marketing Officer at L'Oreal. We discuss...
nickjohnson, (Jan 17, 2014)
Cammie Dunaway is a marketing leader with a formidable set of experiences. With previous roles as Chief Marketing Officer at both Nintendo and...
nickjohnson, (Jan 15, 2014)
In this video from our last Incite Summit in New York, our senior panel discuss customer-centricity, and how you can prepare your company to be...
adaptive, (Jan 15, 2014)
Social media thrives on the ability to share content. If your brand creates engaging and creative content, this will be shared on a global scale promoting your business and brand.
Nick Johnson, (Jan 15, 2014)
How social media has evolved, fast user engagement and identifying fake followers
adaptive, (Jan 15, 2014)
Social media has shown all marketers that they now need to function over multiple channels in order to reach their target audiences, but how do corporations move to this multifaceted approach?
adaptive, (Jan 8, 2014)
Capture the consumer with content that they want to talk about and share
adaptive, (Jan 2, 2014)
With a new year dawning, what does 2014 hold for corporate social media?
adaptive, (Dec 18, 2013)
2013 was the year that social media took major strides forward, as corporations began to fully leverage the potential that these networks now offer.
adaptive, (Dec 11, 2013)
Corporations that can understand and define engagement within today’s marketing environment will become destination brands in 2014