By nickjohnson - January 15th, 2014
In this video from our last Incite Summit in New York, our senior panel discuss customer-centricity, and how you can prepare your company to be better equipped for a future where deep customer understanding to the customer is essential.
Featuring insights from Claire Burns, Chief Customer Officer at MetLife, Paula Keve, Chief Communications Officer at Dow Jones, Justin Reilly, Director of Digital Strategy at Arke and Nicki Briggs, Chief Communications Officer at Chobani, the discussion covers:
- What a customer-centric culture looks like
- Examples of 'customer-centric behaviors' introduced at MetLife, Chobani and Dow Jones
- How to eradicate personal fiefdoms to ensure you can generate a holistic view of the customer
For more insight like this, check out the forthcoming Incite Summit:West, featuring CMOs and VPs from brands like McDonald's, HP, Yahoo!, AT&T, Del Monte, Sears and Xerox.