Marketing
nickjohnson, (Nov 27, 2013)
They're based on feedback from thousands of marketers, and insights we got at Incite:East. Right now, they're the core topics we'll be covering at...
nickjohnson, (Nov 20, 2013)
General Mills is one of the world's largest food companies, with some of the most recognisable brand names in America under their umbrella - from...
nickjohnson, (Nov 19, 2013)
The Incite Summits we run are different to most conferences. As well as bringing together an unrivaled speaker list, and a very strong set...
Anonymous, (Nov 19, 2013)
Unmetric share their insight on how brands are utilizing the power of Linkedin as a source for content and analysis
adaptive, (Nov 15, 2013)
Rohit Bhargava, chairman at the 2013 Corporate Social Media Summit San Francisco, shares some of the key ideas discussed at the Summit
adaptive, (Nov 13, 2013)
Peter Farrell, Director, Social Media & Marketing, QVC, Inc.
adaptive, (Nov 12, 2013)
Social login and e-commerce, marketers lament Twitter and why to avoid too many Likes
nickjohnson, (Oct 18, 2013)
Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing...
nickjohnson, (Oct 16, 2013)
At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is...
nickjohnson, (Oct 16, 2013)
We mentioned last week that Nielsen were launching a new ‘cross-platform’ campaigns rating system in the UK, in an effort to remain relevant in a...
nickjohnson, (Oct 16, 2013)
Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked...
nickjohnson, (Oct 16, 2013)
According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to...
nickjohnson, (Oct 16, 2013)
Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: "What we now know as CRM,...
nickjohnson, (Oct 9, 2013)
“Things are being transformed quite significantly - [they] are changing and accelerating fast.” Marketing and communications are in a state of...
nickjohnson, (Sep 4, 2013)
In our final extract from the upcoming Incite briefing, "The Accessible Consumer: Marketing and Communications to 2015". You can sign up to receive a...
nickjohnson, (Sep 4, 2013)
Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8%...
nickjohnson, (Sep 2, 2013)
If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that's a model in...
nickjohnson, (Aug 28, 2013)
Every week, we ask our community for their feedback on key issues for marketers and communicators. We'll pool answers to find useful trends and...
nickjohnson, (Aug 28, 2013)
Bridging the CMO-CIO Divide: how one exec became CMO after decades in the IT backroom Accenture have just released a report entitled "The CMO-CIO...
nickjohnson, (Aug 21, 2013)
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