By nickjohnson - October 16th, 2013
At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is increased by up to 15% by buying online advertising.
Turn goes further. Not only does a move to marketing across multiple channels increases ROI by 300%, but those customers who see ads across multiple channels are 24% more likely to convert.
There’s more detail, and the obligatory infographic, here.