Marketing
nickjohnson, (May 24, 2013)
Claire Burns is the Chief Customer Officer at MetLife, a leading global provider of insurance, annuities and employee benefit programs, serving 90...
nickjohnson, (May 22, 2013)
For more statistics and facts from your corporate peers, go to http://incitemc.com/questions/
adaptive, (May 21, 2013)
The link between social media and conversion has in the past been tentative to say the least. Recently however, evidence shows that social media now has a quantifiable impact on real-world conversions
nickjohnson, (May 21, 2013)
In this series, we'll summarise the key findings from notable industry white papers and reports - so you can scan the core insight and decide whether...
nickjohnson, (May 17, 2013)
A few days ago, I had the opportunity to talk with Jennifer Dominiquini, who is the Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods...
Anonymous, (May 10, 2013)
‘Love thyself, for thou art beautiful’ – seems to be Dove’s new commandment of self-esteem and beauty.
nickjohnson, (May 8, 2013)
Have a look at www.incitemc.com/marketing to see what I mean. Reassuring…
nickjohnson, (May 6, 2013)
Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...
adaptive, (May 2, 2013)
Businesses that can place social media effectively within their sales funnels will reap the rewards of customer loyalty
adaptive, (Apr 24, 2013)
A tangible return on investment is an essential part of any marketing campaign – can Facebook measure up?
nickjohnson, (Apr 17, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
adaptive, (Apr 16, 2013)
Understanding the profile of your corporation’s customers is vital ensure social media touch points are leveraged for maximum advantage.
adaptive, (Apr 16, 2013)
Facebook may be one of the leading social media platforms today, but it is still seen as a dark horse when it comes to marketing success.
nickjohnson, (Apr 15, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 14, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 13, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 12, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 7, 2013)
Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business...
nickjohnson, (Apr 6, 2013)
Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...
nickjohnson, (Apr 2, 2013)
Dispiriting news this week, according to a new survey from Enliken. Quick word of warning - only 116 people were actually surveyed, but the...