By nickjohnson - April 2nd, 2013
Dispiriting news this week, according to a new survey from Enliken.
Quick word of warning - only 116 people were actually surveyed, but the answers still make for some interesting reading - though I wouldn’t neccessarily scrap your current marketing strategy quite yet.
Some of the major findings:
- 37% of the data you buy about customer preferences and interests is wrong, and an additional 13% is uncertain
- Don’t buy data from Yahoo: A massive 48% of their data is apparently inaccurate
- Google is your best bet: 68% of their data is accurate, with ‘only’ 20% inaccurate
Take a look at the findings yourself here.